Science Behind Blogging Time For Content Marketing

By Author: Hussain K
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Find out when is the best time to publish a blog or articles on the website.

“The timing of your decision is just as important as the decision you make.” — John C. Maxwell.

When it comes to marketing, we all want our decisions to provide the best outcomes possible. But this isn’t necessarily the case, as despite putting maximum effort into our ventures, things don’t always work out in our favour. In addition to intention, involvement, and intensity in action, it is the ‘timing’ that decides every outcome of our efforts. Because if you have the chemistry, the only thing you will need is the right TIMING.

Currently, we are living in an age where a new narrative is being written in the Digital Marketing and Entertainment Industry — where creators, influencers, and fans have found a new pulpit to unite. In such an intensive setup creating spectacular content is not the only mandate. In today’s fast-paced world, managing the timing in marketing is like asking if the Pope is a Catholic. Hence, the most crucial question of the era is - When is the right time to share the content for maximum impact? ...
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Now before we get to that part, allow me to give you a mini heart attack.
Ready for the OMG moment!!!
There Is No Such Thing As The Best Time.

Then what’s the point of this write-up, you may ask—no need for the evil glares. We never speak without evidence to such astonishing claims.

Time is an illusion, but the best timing is also not less than a figment of the imagination regarding content. We get that these claims will offend many content marketers, as a whole heap of efforts and research goes into their work. But hear us out; without getting so worked up, you can actually crack this code. Here’s how you can work out the absolute best time to publish new blog posts.

Blog By Day
Believed by most, the best time to publish a blog post for maximum traffic is Monday or Tuesday morning around 10/11 a.m. EST. But let’s be honest, have you ever checked in at your possible office hours to just skim through a blog. Maybe you have if you go through all the links that you get in the newsletters. But, it turns out, many people do. You see, this given time is when people are the busiest at work and internal meetings. However, this is also the coffee break time when the average office going person takes their first break after the weekend. This is when people are looking for an exciting dose of info midway through work. So, an average blog gets the most inbound links on Monday, but the alternate day for posting it is Thursday, that too early morning from 7 a.m.

Affiliate-based Blog Posting
For a lengthy, in-depth listicle-style blog writing with affiliate links to various things in the discussion, when do you think it would be appropriate to write the blog post? Middle of the month or the end of the month? For better partner page clicks and transactions, Friday afternoon/evening (and local paydays) are the best. As per eastern tradition, the first week of every month is perfect as average readers are more likely to spend their hard-earned money on online purchases.

Sponsored/ Paid Blogs Posting
Now let’s look at the next category: Sponsored/ Paid post is material that a blog author publishes either on behalf of a celeb/ guest blogger/ company to get their news, product, or service in front of targeted readers. Each sponsored blog is published at a time when the promoters feel that they will surely get them the most engagement, not only in terms of traffic but also in terms of link clicks, feedback, social media shares, and so on.

Press Releases
A bit similar to the sponsored ones, News/ PR/ Opinion based blogs are a perfect way for media followers to promote their portfolios and sharpen their image. They will cover a wide variety of subjects or focus on a specific interest section. They include opinion pieces that either share any big news or serve as a medium to express the blogger’s point of view on the news. From the reader’s perspective, such reading materials are more like a passing fancy for the evenings or over the weekend, especially when someone has time to consume it properly and nod along in harmony or conflict. In case it’s an event or time-specific opinion piece, it is more likely going to seek on-point attention. If not, it will be a buzzword throughout the week/month.

Weekends Are For Social Media Posting
By all ways, publish and promote at standard times/days and during less popular times/days. (For example, on a Sunday.) However, this is not the only reason to post on weekends. Posts published on Saturdays and Sundays received the most social shares, such as posts published between 9 p.m. and midnight EST. As per research conducted back in 2017, blog posts published on Sundays comparatively received the highest average number. Even though fewer posts were released on a Sunday, they received more shares. On the flip side, the posts released on busy days like Wednesday and Friday got fewer social shares. Yet, it happens to be the least chosen day for blog posting.

Final Thoughts
Sorry to burst your bubble, but there is no such thing as a perfect time to write a blog post. You should bet your bottom dollar that if there was, everybody would be blogging at that moment.

However, keep in mind —the ultimate strategy to improve your blog readership isn’t to worry too much about posting times. Publication time is just one factor in developing your blog as any niche and blog subject differs slightly. The best thing to do is to conduct tests on your blog publishing schedule and keep an eye on the marginal differences to see what fits well for you.

The best way to determine your publishing time is to track your data in Google Analytics. There are more convenient tools also available like MonsterInsights, WordPress analytics plugin, for a simpler way to monitor the results.

The secret to winning over your rivals is sending out content at the right time. Connect with us to get the best-in-class Content writing and Social media posting services.