New Features Introduced By Google For Travelers In 2021

By Author: Anoop Krishnan
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These days companies of all sizes are focusing on their SEO (Search Engine Optimization) strategy with many websites growing as fast as the business. Product pages, product listings, contact pages, and blog posts, all increase the size of your website and within a short period you have hundreds of website pages and each one has its SEO problems you have to deal with.

The problem is when managing so many pages, things can go wrong quickly from bad quality links to content that is not SEO optimized and more. Each problem impacts your UX (user experience), which can result in an increased bounce rate and abandonment rates. This is why you have to do an SEO cleanup now and then, maintaining your website's usability and relevance.

The first step to an effective SEO cleanup is to manage your site structure, which makes a sizable impact on your ranking in SERPs (Search Engine Results Pages), along with how visitors interact with your website. The site menu should have a limited number of top tips, keeping it focused and very easy when it comes to navigation. Don't overwhelm first-time visitors with a cluttered site menu. ...
... Split your web pages into categories, making it easier for visitors to find the content they are looking for. It also offers organization to the site, while making it easier for the search engines to crawl and rank.

The structure of your site should be clean and data-driven. Gather revealing insights, look how much traffic you get, where does the traffic come from, and how they behave when they visit your site. This information will help you improve your user's experience, identifying bounce rates and ensuring that your content is found with ease.

Next pay close attention to bad links, ensuring you remove them. Bad links will impact your ranking in search results. Bad links are those that violate the Google guidelines. A bad link increases the risk of penalties from Google, which impacts your ranking in SERPs, impacting the performance of your entire site. Good quality links can be a great benefit to your SEO campaign, this is links that come from high-ranking websites and that are non-spammy.

Carefully browse your website and remove any duplicate content and metadata. Each title tag and description should be completely unique, which is why you need to be careful when adding more pages to your site. Be careful of title tags that are the same or similar, which can impact your site's quality. Removing duplicate content and metadata can help increase your website ranking.

Always monitor your website and test it regularly. This may seem obvious, but often you get caught up managing the daily operations of your business, assuming your site is working, while you drop in rankings. You want your site visitors to have a great experience when they arrive on your website, which is often their first impression of your business.

The risk of your bounce rates increasing is a serious factor that can impact the overall revenue of your business, To reduce the risk of increased bounce rates, your site should be operating at optimum, it should be fast loading and easy to navigate, reducing the risk of visitors leaving before they find what they are looking for.

Do a regular assessment of your site to ensure that every page is working as it should. Test your contact forms, newsletter sign-ups, registration pages, e-commerce shopping carts, checkouts, and more to ensure that everything is running smoothly while identifying what could do with improvement.

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