Augmented Reality In Digital Marketing

By Author: Angel Smith
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Augmented reality is a new and rapidly growing trend in digital
marketing. It allows the consumers of certain brands to first try the
product with digital devices having cameras. It creates a virtual
overlay of the products, so it is easy for the consumers to try, apply,
satisfy and purchase the product without any second thoughts. Augmented
reality adapted by brands provides consumers with the fun of trying
multiple products and purchasing the product with satisfaction. 
What is Augmented Reality?
Augmented
reality is an upgraded version of the real world. Digital devices
create them with cameras and various sensors, which help manipulate the
real-time physical entity. It adds up to the existing physical world by
overlaying techniques. It is more than merely a marketing tool, but the
companies are using it digitally to attract consumers and creating a
wide lead base. People are drawing tangible benefits out of the
augmented reality, which will contribute to a company's growth in the
...
... long run. 
Augmented Reality v/s Virtual Reality in Digital Marketing
To
experience virtual reality requires many electronic devices such as an
eyepiece, headset, sensor/controller, etc. Virtual reality (VR) is
nothing like augmented reality (AR) because VR is the creation of a
whole new virtual world that can be controlled by the person
experiencing it. VR is like a matrix that can be controlled by ourselves
and is highly alterable.
Digital marketers cannot efficiently
use VR for marketing purposes because, unlike in AR, there is no overlay
method by which they cannot keep the focus on the product. VR is
totally made up of graphic content, and the target consumer is likely to
get distracted by it.On the other hand, AR is user-friendly and
doesn't need special softwares to access it. AR interacts with the space
around the user and is implementable from a business point of view.
Anyone can access and use the AR features to make their business grow by
giving the customers what they want. 

 Brands who Adopted Augmented Reality
Lenskart: 
It
is an Indian prescription optic eyewear company, and they have
inculcated AR on their website so that consumers  before buying, can try
the frames of multiple ranges and choose accordingly. The software asks
for a clear face picture, and the frames are overlayed on the picture
or the real-time face image. This feature has helped in a workforce
reduction. Also, the consumers are more willing to try the frames and
choose anyone at their fingertips.
Gucci: 
The
brand added AR features to their app on the app store. It allows
consumers to try the shoes in AR mode. By pointing the back camera of
the mobile to the foot and then selecting shoes on the screen, it would
show you the shoe's look by overlaying the shoe's virtual image. If you
wish to buy one, you can order it with satisfaction. 
Dulux visualizer: 
Dulux
is a wall paint manufacturing company and has introduced the AR feature
in their arsenal. Among people, this is one of the most dilemmatic
situations where they need to choose a color for their home or
interiors. The Dulux visualizer comes into the job, and it asks to
upload a photo of the wall you wish to paint. The next step is to swipe
and scan through a large color database and choose the best suited for
your home. This marketing strategy has attracted many new consumers and
retained existing customers.
Sephora- Virtual Artist: Sephora
is a cosmetic company that inserted the augmented reality feature in
its mobile application. It facilitates the consumer to experiment with
their products with almost realistic results. The realistic results help
in customer attraction and retention. Also, the company has experienced
good results after introducing this feature in its app.
Conclusion
Many
brands do not very much explore augmented reality as it is a new trend
and will take some more time to be implemented by every other company
effectively. However, AR is applicable only on products that fall under
wearable, home decor, cosmetics, and body modifications for now. But
surely, every other company will find a way to use this wonderful piece
of technology to raise their income.
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Source:https://daniel11ryan.weebly.com/augmented-reality-in-digital-marketing.html

About Me: Hii I am Angel Smith. my residential spot “North Carolina” United State.I like to mostly write content related to technology-based and including trending news content in the technical field. This is a better site for all technology lovers.