Learn From The Pros! 5 Brands That Have Nailed Live Streaming

By Author: Manoj Upadhyay
Total Articles: 38
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Shopping is one of the most common activities among people. It is a part of everyone's everyday lives, regardless of the occasion. Others use so as a means of therapy, and some do so out of desperation or as a form of self-indulgence. This is why, when the pandemic broke out, it threw the whole world into a frenzy. The international economy collapsed, thousands of workers lost their jobs, and businesses faced huge challenges. The retail industry, of course, was under the greatest strain. How will companies be able to stay afloat? Shopping malls and small businesses depend on foot traffic and revenue to survive, but with the social distancing regulations in place, all that turned to dust.
Although e-commerce came to the rescue, with customers flocking to the internet to place their orders, retailers and products that were not part of the online market were left behind. This was the year when online video shopping made a splash, ushering in a new era in the retail industry. Video is now the most effective content marketing tool we have at our disposal, ...
... thanks to the widespread adoption of high-speed mobile internet and with social media around, this has become much simpler.
If there's one thing that social media has taught us, it's that people want to share their stories. What began as status updates and photo uploads have evolved into live streaming, enabling others to remotely participate in our real-time encounters. Many big companies jumped on the bandwagon to sell their goods and send out their brand message across the channel as a means of drawing consumers and widening their customer base when the idea of online video shopping became popular.
Smartphone apps have now developed, providing brands and retailers with a variety of channels from which they can reach out to their target audience through live streaming. The ability to express honesty and sentiment through live streaming is unrivalled. That means it can easily express your "brand voice." Sure, in order to reap the full rewards of this strategy, you must proceed with caution. You can't just live stream anything and hope to climb the ladder of success. Your material must be excellent. And more importantly, your mentality must be right.
However, several retailers and businesses have taken their 'A Game' to live streaming and have become the torchbearers in real-time media strategies. Have a look...

Apple

iPhone and computer behemoth Apple is reportedly the world's ninth-largest corporation. The cult-like following that the brand has generated has been crucial to its success. The brand has spent decades trying to get people excited about its products.
Live shows for product launches have been one of their prime means of reaching out to their audience. These celebrations take place twice a year in San Francisco, California, and are broadcast live throughout the world. Millions of people from all around the world watch these live product launches.

Dunkin’ Donuts

Dunkin' Donuts funded a five-concert series earlier this year called DD Summer Soundtrack to market its iced coffee offerings to millennials. Dunkin' Donuts used eight different social outlets to promote the event to a millennial demographic, including Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook, and Periscope. Images, personalised playlists for each artist, and behind-the-scenes content were all included in the content.

Spotify

Music streaming app Spotify was one of the first brands to experiment with live streaming. Spotify used Periscope to broadcast an impromptu appearance by Villagers' Connor O'Brien. Several hundred people watched the show online, with 1,500 hearts on the broadcast and about 200 more on the repeat.

SpaceX

For breaking business news and highlighting emerging technology, live video is an excellent platform. SpaceX accomplishes both by broadcasting live webcasts of rocket launches into space. These videos are naturally viral due to the captivating visuals. However, SpaceX fosters a sense of community around the brand by allowing people all over the world to connect and collaborate as historic milestones are met.

NASA

NASA, like SpaceX, has been using live streaming like a pro for years. NASA has always made it a point to make the whole world feel invested and informed with what is happening in the realm of space, from the landing of rovers on various planets to the operation of the International Space Station to the thing that draws the most attention – spacewalks.
Finally, there have never been more compelling arguments to embrace online video shopping. You just need a decent internet connection and a phone or camera to get started. There are some basic principles to consider when it comes to successful live streaming, but if you do, there's no turning back and the benefits are unlimited – for both retailers and customers