Top Career Opportunities In Pgdm In E-business

By Author: Anish
Total Articles: 18
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When you are in the selection process of pursuing a career, it boils down to finding a common point between a few factors. Is there enough scope for it in the future, do you enjoy it and are you skilled enough for the same. Now, looking at the penetration of fast-speed internet all over the country, the scope for E-businesses is incredibly high. This is evident from the considerable number of online businesses that are thriving even during the pandemic.

According to IBEF (Indian Brand Equity Foundation), during the festive week of October 2020, Ecommerce companies witnessed sales worth 4.1US billion dollars, from tier 2 cities despite the effect of the pandemic. It is slowly becoming a part of our daily life. They also stated that the market opportunities of the E-commerce sector in India will rise from 30US billion dollars in 2017 to a whopping 200US billion dollars by 2026. Now, who wouldn’t want a piece of that market share? The report also said that the Indian online commerce industry is expected to become the second-largest e-commerce market in the world by 2034 just behind China, opening the door for a multitude ...
... of opportunities.

The astonishing statistics above should be enough to convince you to get your foot into this line and stake your claim on this burgeoning industry. To make your journey easier, Institutes like Bangalore’s WeSchool provide a professional degree especially in this domain called PGDM in E-business. What is PGDM e-business program? Well, it is an amalgamation of business and technology combined with a few IT-specific subjects, relevant to a mid-senior level professional. These courses help develop the much-needed ‘digital mindset’ required in today’s date to solve real-world problems by leveraging digital technologies and platforms.

PGDM in E-Business provides an opportunity for students to focus on high growth and techno-savvy industry verticals in both B2B and B2C segments of Consulting, e-Commerce, Banking, Finance, insurance, FMCG, Retail, Analytics, Digital media, Entrepreneurship, and more. The career opportunities are endless but we have mentioned the top ones in this blog. Read along to equip yourself with the knowledge to choose the right career for you.

Business Analyst
According to the World Economic Forum, the number of bytes (a unit for measuring data) is 40 times greater than the number of stars in the universe! Data is the new gold and mining it, combined with dissection and drawing conclusions from it is what Business analysts are experts at. In an online business, they play the role of giving data-driven suggestions to improve the business processes, products, software, and services that will eventually drive more sales for the company.

Business analysts live and breathe numbers. Their daily tasks are to give suggestions to business leaders to improve various business verticals by analyzing raw data. They acquire this data from companies’ internal processes and forecast the future based on that. Now, this can be decoding the pricing of products, improving internal communications, developing a marketing strategy, or improving the efficacy of product development.

As you must have identified by now that business analysts are vital for a company as in this constantly changing world, companies rely on data to map out their next step towards growth. Growth involves both financial and company culture. They are experts in giving these suggestions because of a number of skills learned by them during the course of their PGDM program. Analytical thinking, oral and written communication, business structure and organizational skills, agility, and being detail-oriented are some of the valuable skills they develop. According to Linkedin, business analysts can expect a salary package of 5 to 12 LPA in their career after graduating from the PGDM program.

Online Merchandiser
The competition in the E-business space is so high today, that your presentation of products can make or break your success in sales. The potential visitor will simply hit the back button if they don’t find the website layout appealing enough. This is where an Online Merchandiser steps in. An online merchandiser knows how to present products in such a way that boosts sales. Not only this, categorizing products in the right way and cross-selling relevant items is also their responsibility. Ask yourself, how many times how have found the right product on amazon using its categories. Their job revolves around product positioning and displaying visually pleasing merchandise to attract the eyeballs of the customer..

If you are thinking that their job is quite easy, then you might be wrong. They have to monitor the insights of customer behavior on the website and continuously keep on making small changes in both the frontend and backend of the website. It may surprise you but even changing the color of the CTA button or reducing the steps to purchase a product can increase the conversion ratio immediately. Now you could only increase the conversion ratio up to a limit. After that, higher traffic coming onto the website will surely help to increase the overall revenue.

For this, they manage the SEO optimization of the complete website including the content across all pages. It should align with the overall design and aesthetics of the online shop. Apart from improving the existing product listing, they supervise new product launches to create a good first impression. All of this won’t be possible without their strong interpersonal skills that have the ability to influence stakeholders. They understand the principles of effective visual designs to make a lasting impact on the customer. It is because of their highly analytical, organizational, and meticulous attention to detail they are offered a salary package of 4 to 7 LPA by various e-businesses across India.

E-commerce sales and Marketing Specialist
Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time” Marketing can’t stop, especially in this highly competitive post-pandemic situation. Companies are always on the lookout for E-commerce Sales And Marketing Specialists to drive revenue growth for all their products and services. Now this can range from creating a simple landing page for their products or executing an end-to-end marketing campaign to increase sales. They work closely with the e-commerce team to plan and execute marketing strategies based on the feedback given by business analysts.

Their job is highly demanding because there is so much happening at one specific time. Monitoring ad campaigns, content creation, its distribution, and monitoring the results is just the tip of the iceberg. Understanding the best SEO practices, pricing policies, media assets, pre-orders and inventory, and more are also under their umbrella of responsibility. The major metrics that they need to keep a track of are customer acquisition cost, sales conversion rate, bounce rate, and revenue by traffic source. This will help them allocate optimal resources to improve each metric and develop strategic marketing plans to advertise their organization’s offerings to their online customers.

Did we mention that they oversee vendor relationships too? As we pointed out earlier their list of responsibilities is long but so is their skillset to tackle all of them effectively. Apart from excellent communication and team management skills, developing marketing strategies, understanding consumer psychology, and being up to date with industry trends are in their second nature. Owing to this, they are given salary packages of 3 to 6 LPA just after their PGDM program graduation.

Supply Chain Analyst/Manager
With such a high volume of products being handled in the E-business industry, it is important to have someone to oversee and manage each step of the production flow. Supply chain analysts have the expertise to ensure the right amount of product is produced at the correct time. They organize the movement of goods from distribution centers to shops and customers. It involves managing inventories and forecasting trends to save costs and maintain the efficacy of the complete process of securing high-quality material for their company each time.

Getting into the details of their work, their daily responsibilities are challenging yet fulfilling. Negotiating contracts with suppliers and contractors, using advanced software to track goods from their origin to delivery, and making sure to meet their sustainability targets are some of their important activities. They also analyze supply chain data and its performance and supervise and train employees for maximum productivity.

With skills like business management, analytical thinking, logical and systematic approach to work, negotiation, and communication skills, they are highly sought after in any sector. The transportation and logistics companies are always on the lookout for excellent Supply chain analysts. The average salary package offered to them is anywhere between 5 to 10 LPA after the PGDM program.

Director of e-commerce
The rise of e-commerce companies gives rise to the need for people who can manage these brands. These individuals are known as directors of e-commerce. Their role becomes vital as so many things are happening while running the online business that someone needs to overlook all the activities. Their primary role is to manage the overall user experience, which includes site navigation, content management, promotional campaigns, tweaking of the sales funnel, and many more activities.

Basically, they combine their expertise in sales and marketing, technology, and management to deliver an exceptional shopping experience. Nowadays companies focus a major chunk of their efforts on marketing their products online. So, naturally, content marketing, running integrated campaigns to increase conversion rates are also some of their responsibilities. As we said earlier, the Indian e-commerce industry is on an upward spiral and so, the scope of being a director of e-commerce in India is quite good.

These working professionals have a strong grip on PXM (Product Experience Management), DAM (Data Asset Management), and MDM (Mobile Device Management) software combined with sophisticated leadership and analytics skills. They are the data wizards who can interpret the raw information to draw conclusions for incredible e-commerce strategies to drive extraordinary results. Owing to all this they command a handsome salary package of up to 20LPA from top organizations to manage their e-commerce department.

All of the above top career paths after a PGDM in E-business require you to have a commendable grip on various skills as mentioned above. Bangalore’s WeSchool trains and equips students with all the necessary skills in a fun and practical way. Each career opportunity mentioned above is unique in its own way and one should choose one based on their inclination. You can do so and get all the details about what is PGDM e-business program by clicking on below link: https://www.welingkar.org/programmes/full-time-programme/bengaluru/pgdm-e-business.

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