Alcoholic Drinks Packaging Market - Growth, Trends, Covid-19 Impact, And Forecasts (2021 - 2026)

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Globally, growth in disposable income, coupled with increased spending on recreational activities, is a major influencing factor that collectively lead to a growth of the alcohol consumption, which fuels the growth of the alcoholic drinks packaging market over the forecast period.

- Major manufacturing companies in the alcohol industry follow attractive packaging formats, which include ceramic glass bottles, whiskey pouches, bag-in-box, bag-in-tube, etc. Changing consumer preferences are also affecting the market studied significantly.

- Over the years, growing awareness among the brand manufacturers about differentiating their alcoholic products based on the packaging is also expected to contribute to the growth of the alcoholic drinks packaging market.

- Conventionally, European and American manufacturers are often referred to as the leading producers of alcohol beverages. However, with the rise in demand for Chinese beer and Japanese whiskey, Asia-Pacific is increasingly becoming a major market for alcoholic beverage production, creating a massive demand for alcoholic drinks packaging solutions.

- ...
... Owing to various benefits offered by metal packaging, such as better hermetic sealing and high mechanical strength, there is a growing preference for metal packaging from the companies present in the alcoholic drinks packaging market.

- However, fluctuating raw material prices and implementation of stringent regulations on packaging materials used for alcoholic beverages may hinder the growth of the market studied.

Key Market Trends

Glass Packing Accounts for the Largest Share in the Market

- In this industry, glass is mostly preferred, as it does not react with the alcohol, keeping the chemical composition of the contents intact. This factor is given much importance in the alcoholic beverage industry, which operates on little product differentiation and is heavily dependent on the integrity of chemical composition to ensure that the stored liquid maintains its strength, aroma, and flavor.

- In addition to this, packaging innovation in wines and spirits, especially toward the premium products, is expected to show continuous growth during the forecast period, resulting in the growth of the overall glass bottles and containers market.

- Colored glass bottles are used for alcohol packaging, as it protects the packed liquid from alteration caused by light. It is very important in the case of beer, which undergoes chemical changes in the presence of light and loses its quality.

- Amber colored bottles are most efficient in protection from light, and therefore, they are in highest circulation. Few manufacturers also use green bottles, owing to its perceived association with quality.

China Accounts for a Significant Share

- Globally, China is one of the most significant consumer of alcoholic drinks. Though the sale of the Chinese rice liquor ‘Baijiu' is still very prevalent, the demand from the local customers for wine, imported beer, and spirits has been increasing over the past decade.

- Drinking alcohol has been traditionally accepted in the country during social events, such as the spring festival and wedding ceremonies. Furthermore, alcoholic beverages are now commonly consumed to relieve stress, facilitate social interaction, and foster good relations between supervisors and employees.

- According to the International Organization of Vine and Wine, the wine consumption volume in China increased by 64.2% during 2009-2017. With this growing demand for alcoholic beverages in the country, the demand for alcoholic drinks packaging is expected to grow rapidly over the forecast period.

Competitive Landscape

The market studied is fragmented, due to the presence of several players, like Mondi Group, Amcor, and Terta Packing. Some key recent developments in the market studied include:

- November 2018 - Krones revised its modufill HE, which is used to fill beer. For example, numerous new technological features and design enhancements ensure that the filling system offers several features, in terms of safety, operator-friendliness, space savings, and hygiene.

- February 2018 - Amcor Flexibles Kreuzlingen AG filed a patent application for flexible multilayer packaging film with ultra-high barrier properties. The approval of the product may expand the product portfolio, especially for the food and beverage sector.

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