123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

6 Amazing Marketing Ideas For Wedding Business In 2021

Profile Picture
By Author: Maulik shah
Total Articles: 19
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

If you have a Wedding planning business, you need to put in additional efforts to make a cut. The reason? It is a humongously competitive industry. As weddings are seasonal events, you need to generate leads constantly. You need to come up with various strategies to attract them or inform them about your business.

One thing you can do is develop a wedding planner app. It not only streamlines the work and helps automate most of it, but it’s an effective marketing tool as well. However, to leverage the best out of it, you need well-planned and tested marketing strategies.

Well, we have sorted it for you. You can pick the strategies from the list and see how it turns out for your business.

Decide USP
This is #1 on the marketing list because you won’t survive if you’re just a planner. To market your services, you need to make sure that they are different, aka, unique.

So, research different unique selling propositions for the wedding business and decide yours. Your USP can be a niche-specific wedding theme – adventure style wedding, particular demographic, destination weddings in exotic ...
... locations, or more. It can also be a service like planning dress themes for functions, allowing in-app online shopping, etc.


Leverage Social Media
Do you know that there are 4.2 billion social media users at present? And that the content on social media impacts the buying decision of around 79% customers.

Consider these statistics and create your work portfolio on social media. Share the pictures of the weddings you planned on Facebook and Instagram. Share behind-the-scenes of your work and engage with customers on social media accounts.

Social media marketing is not new, but it changed the way it’s leading the business towards success. Instagram reels, Snapchat filters, Facebook groups are making it easy to reach a wider audience base. You can go live on Facebook and Instagram, showing your audience behind-the-scenes of the events or some decoration hacks.

While creating videos, don’t forget Youtube. Create a channel and keep sharing the videos over there. People spend maximum time on social media. So you need to utilize that platform to get traction.

Utilize Content Marketing
The hard part of running a wedding planner business is that your client doesn’t know what you would bring to the table. Images alone won’t be sufficient. So, tell them about your services through content.

Write informative blogs providing solutions about a specific problem, tips, and tricks, etc. You can write blogs on how to choose a wedding planner business or the questions to hire someone who does what you do. You can also tell a client’s story in the blog post or interview a client. However, make sure to include images and videos wherever possible.

Guest Posts would also be an excellent way to promote your services. Don’t forget to share your content on social media.

Exhibit your Work at Events and Shows
Wedding shows, bridal fairs, events, trade shows, and other local gatherings could be lucrative options to share your work. If there’s a community event, you can plan it, showing everyone a live demo of your work.

You can share your business cards, add your business name on the banners and posters, etc. This offline marketing and socializing would turn into word-out-of-mouth marketing. When customers experience the services you provide, they are likely to refer it to others. Even they may call you to arrange another event, or so.

Run Promotions
You might think about what kind of promotion a wedding planner business can run to generate leads. If you think it is not much, then you’re mistaken. You can run countless types of promotions such as holiday promotions, pre-booking promotions, limited time offers, seasonal promotions, extra discounts if booked between these dates, and more. Overall, the options are endless.

Partner with Other Vendors
If you want to succeed, you need to reach the prospect when they are shopping for a wedding. It would be possible only when you have a vendor partnership. While shopping for clothes, the store owner can hand out your card for planning services as a trusted source. This is one of the tried and tested advertising methods.

So, partner with flower shops, wedding venues, resorts, stationery stores, and bridal wear outlets; provide them incentives for their services. Most of them would do it for free, and would expect a word-of-mouth marketing from you too. But incentives would give you an upper hand. Commissions and discounts are more likely to sway vendors on your side.

Bottom Line

To run a wedding planner business, you need more than a wedding planning app/website. You need to provide unique services/features such as a niche-specific event, guest list preparation feature, in-app shopping, digital invitations, etc.

Next, you need to market your business on the platforms where customers are. For instance, social media, trade shows and events. Simultaneously, you need to stay updated about the latest trends in the market. The colors, theme, kind of events, and so on.

Also, don’t forget to try the tips mentioned above.


More About the Author

With over 13+ years of experience and 1000+ successful projects, Biztech is an ISO 27001 certified company. We are on a mission to help businesses like yours get ready for tomorrow by providing world-class tech teams. We’ve grown from 15 to now a huge family of 230+ talented developers, business thinkers, designers, and savvy marketers. We have all the required skills on deck to help your business expand in all dimensions. Our services: Web & Mobile Apps Development Software Development API Development & Integration CRM Development & Integration UI/UX Development HTML Development AI/ML Development Marketing and Strategy Consultation We have the right teams that can take care of all your technological requirements while you focus on growing your business. Our process: Understanding your requirements along with your industry Screening and then finalizing the right team Sprint planning Iterative delivery Code review & QA Weekly/Monthly status review Our process is dynamic and depends on the technology we are working with and your requirements. Our work ethic, agile methodology, and dedication to your project make us the perfect business partner. With us, you will gain a long-term partnership that can help you at every step of your journey towards success.

Total Views: 133Word Count: 834See All articles From Author

Add Comment

Business Articles

1. Best Driving Schools In Hyderabad
Author: Gopalkumar

2. 3d Acrylic Signage Boards And Led Displays In Hyderabad: Elevating Business Visibility
Author: ledneonsigncompany

3. Water Quality Monitoring Market To Witness Heightened Revenue Growth During The Forecast Period 2031
Author: Snehal Wakase

4. Enhancing Brand Identity With Seal String Tags: A Stylish Statement In Packaging
Author: Golden fabtex

5. Comprehensive Bus Driver Training At Northstar Bus Lines: Setting The Standard For Safety And Excellence
Author: northstarbuslines

6. India Aroma Chemicals Market: Unraveling The Essence Of India's Aroma Chemicals Industry An In-depth Analysis
Author: Ben

7. Webtoons Market Disruption: Strategies For Adapting To Changing Landscapes
Author: Snehal Wakase

8. Tips To Keep Your Teens Safe In Your Dallas Home When You’re Away
Author: Home Security Systems and Wireless Alarms

9. Nursing Resource Allocation Industry: Challenges Of Balancing Global Nursing Resources
Author: Ben

10. Air Quality Control Systems Market Trends 2031 | Opportunities And Challenges Ahead
Author: Snehal Wakase

11. Sam Browne Buckle | Buckles International
Author: Buckles International

12. Industry Evolution - Adapting To Seeds Bank Market Dynamics For Success
Author: Snehal Wakase

13. Metagenomic Sequencing Industry: A Powerful Tool For Discovering Novel Microbes And Their Functions
Author: Ben

14. Fior Arome: Elevating Home Fragrance With Luxurious Scented Candles
Author: Fior Arome

15. Acoustic Absorption Panels- A World To Be Explored
Author: Kevin Richard

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: