China Business Seminar In London: Know How To Make Your China Smm A Hit

By Author: Keith Skinner
Total Articles: 5
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Although the social media market in China is gigantic making it tempting for foreign businesses to reach its market access, however, well-known social platforms like Facebook, Twitter, or Instagram are banned in China. Nevertheless, the nation has been fitted with the most powerful and high demanding social platforms like WeChat, Weibo, and many others.

Depending on the product and services you specialize in, target audience, promotional budget, and SMM objectives, finding the desirable platform should be your target. Each social site is unique and equipped with different functions and advertising options making them demanding to brands and Chinese audiences. To ensure your brand work with the right platform and get the highest visibility – never skip the opportunity to get expert guidance in the China business seminar in London. The article here offers you an overall insight into the prospect of China SMM.

WeChat

Initiated its journey as merely a messaging app in 2011, the brainchild of Chinese tech giant Tencent –, as of today, WeChat has been the most leading social media network in China. With ...
... over 700 million active users and 100 + million users beyond China, it is growing every single day and top cherished by the tech-savvy X-generation users. Blended with the traditional social functions and new-generation social features including picture and video sharing, games, hangout through WeChat Moments, Wechat Mini stores, Wallet it has emerged as a single social channel bringing together services similar to Whatsapp, Facebook, Google Maps, Google Play, Skype, Uber, Paypal and more for its priceless Chinese Users. Market research shows that 60% of WeChat users open the app over 10 times per day and spending an average of 3 hours to obtain different services. Needless to say – all these have made WeChat the No.1 choice to foreign enterprises for their social media marketing success in China. And that is why you need to attend in China business seminar in London to know the right strategic WeChat marketing plan before you get started.

Tips for Your WeChat Marketing Success

WeChat Content

Mind carefully that the quality of your content matters when it comes to the Chinese audience. As they love reading rich, informative, and meaningful content, so they hate looking at useless, unattractive, and similar posts recurrently. So, the desired level of content marketing strategy should be your first priority.

Consider Wechat Posts H5

Akin to Facebook, Instagram, and Twitter in the West, WeChat has enriched it with 5 types of posting approaches enabling you to enjoy greater visibility of Chinese audiences with engaging posts. Leverage the benefit of H5 post options and post your contents integrated with audio, video, text, picture, apart from the picture with text to boost users’ experience.

WeChat Moments

One of the most effective ways to promote your brand in WeChat is WeChat Moments ads. With WeChat moments foreign businesses can target their advertising and marketing plan based on demographics like user’s location, education, gender, age, interests, preferences, mobile networks and thereby attain optimized ad results.

WeChat Mini-Programs

E-commerce via WeChat mini-programs has gained a record performance in 2020. Crossing over 400 million daily active users, the mini-programs gross merchandise value (GMV) sales figure rises to 1.6 trillion yuan equating to $247 billion in 2020 compared to 1.2 trillion in the last year.

Weibo

The 2nd most popular Chinese social network Weibo, the microblogging website (widely acknowledged as Sina Weibo) must be included in your social media marketing project in China. Aka ‘Chinese Twitter’ – the Chinese social site allows its registered members to send posts and messages of 140 characters which may include links, pictures, and videos apart from the text. Sina Weibo has nearly 520 million users while more than 60% of them are found daily active users of the social site. Weibo is ideally the next choice of foreign brands to promote them in China.

Weibo Ads

Weibo is outfitted with a host of great advertising options including banner ads, Weibo search engine promotion, fun headline, and fun tunnel, for business to promote their brands in China. Similarly, Weibo’s KOL (influencer marketing in China) has been the latest trend to gain greater market in SMM china. By participating in China business seminar in London you can have a better insight into the type of ad plan the suits you the best.

Plan China is Westwin's insights sharing event which gives business owners in London (PlanChina.co.uk/China-Business-Seminar-in-London) the insights on China SEM, WeChat, Weibo, e-commerce, programmatic advertising, and more. To know more, visit https://planchina.co.uk/news/.