Wechat Shop- A Guide For Marketers

By Author: Daniel Tong
Total Articles: 5
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A WeChat shop is a web interface for selling products that are linked to your official account. It is not an e-commerce site but a part of the WeChat app, which helps users search across stores to buy their products. Therefore, it is one of the best platforms to drive traffic for international businesses in China.

WeChat has more than 1 billion monthly users only in China. It is easy for your business to connect with your potential customers through this web page-WeChat Shop.

How To Market Your WeChat Shop?

If you have a WeChat shop selling to the Chinese market or planning to open one soon, opening the store up and running is only the beginning. To make your WeChat store successful, you need two things- Traffic and Sales.
Here are a few effective methods for getting traffic and sales in China through WeChat Shop.

Quality Content

Quality content is the “king” when it comes to WeChat. The platform is also known as WeChat Times due to its massive users, who rely on information globally.

The key is to build your business links and engaging them through great content. You can ...
... attract potential buyers by running exclusive offers and branding your product range through this app store. Don’t just plant the content; make sure to tailor it according to the Chinese market.

Exclusive Offers And Promotions

Chinese customers strongly get attracted to promotional content, incredibly exclusive offers. It is a great way to drive WeChat shop sales, especially when you release goods through new sales. It also drives a lot of interest and traffic, mainly if the product is limited only.

Personal Sellers On WeChat

WeChat Shop drives sales and gets ahead to start on shops from scratch. The platform helps customers to make payments directly and checkout. WeChat shop also pre-fill the user’s shipping addresses through WeChat. In particular, businesses with influencer campaigns get more advantage through the WeChat store compared to traditional websites.

WeChat Groups

WeChat groups are based around specific interests, and you can alter some of its features to sell products to communities based on interest. Personal accounts in WeChat groups can drive traffic to a store, with this targeted approach paying dividends in the long run. Also, user to user recommendation is another best way to target potential buyers. Although it sounds obvious, on social media, you have to adopt a ‘social approach.’

WeChat Shop Traffic

Just creating a WeChat shop isn’t enough. It is essential to drive traffic to increase your sales. Therefore businesses need a marketing strategy to link users from their official account to their store. Running campaigns will make your store visible and reputable.

WeChat Shop Is Highly Trusted

One of the benefits of a shop is that it is a trusted and frequent social networking app. It also features WeChat ‘Wallet’ Service that facilitates instant payment. As most of the Chinese population trust WeChat, you can also add cross-border payments to WeChat stores.

AdsToChina.Westwin is a digital marketing agency in China specializing in WeChat & Weibo marketing, cross border ecommerce services, market research, web hosting, Baidu PPC advertising, SEO, SEM, and more. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.