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What Are The Different Types Of Seo And How To Use Them

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By Author: SUMALATHA
Total Articles: 18
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There are different types of SEO services that focus on different elements of search engine optimization, blogging, and online visibility. To better position search engines such as Google and Bing, one should adopt various types of SEO services in the site.

Similarly, websites that are more popular tend to rank higher on Google than sites that are less popular.

That is to say, the popularity of a website also depends on the types of SEO focused on;

Website infrastructure and
Content
In this blog, we are going to discuss;

What are the different types of SEO?
What are the functions of SEO types and How to use them?
Which SEO is best for the long run?

What are the different types of SEO?
There are 7 types of SEO we come across while dealing with SEO. They include;

On-page SEO,
Off-page SEO,
Technical SEO,
White Hat SEO,
Black Hat SEO,
Content SEO, and
Negative SEO.
These SEO types have their own unique features in optimizing a website to rank higher on Google.


What are the functions of types of SEO and ...
... How to use them?
Now we understood the different types of SEO, let’s look into the functions and uses them.

Technical SEO involves optimizing the backend so that your website runs smoothly and increases your ranking. It largely helps Google bots search, interpret, and index pages on your website for future use.

On-Page SEO involves;

Creating high-quality content for the sole purpose of making it useful to your website visitors,
Adding meta-tags to help Google bots understand your content,
Using HTML tags to highlight headlines and other content, and
Ensuring that there are no broken links or duplicate content on the page.
Off-page SEO is a technique you can use to promote your website on the Internet. They include social networking, backlinks (link building), and guest posting. And, they focus on organic SEO and local SEO services.


White Hat SEO techniques are tactics that Google recommends to help your site achieve a higher ranking in results. In other words, they adhere to Google’s search engine guidelines, therefore it leads to positive results for your business.


Black Hat SEO is a term that describes measures that are taken to trick search engine algorithms. Moreover, some people see Black Hat SEO as a different kind of SEO. Subsequently, it can create confusion, especially for beginners.

Know this: In 2006, BMW was banned from using search results for the use of front door pages. Doorway pages are a black hat technique that reuses the same content with only minor changes to the game for search engines to attract customers.

Content SEO is all about the quality of content and what makes it better. Most importantly, publishing great content that users love and that search engines understand is a winning combination.

Know this: Interactive and Quality content is the important factor for SEO success, which is why it is seen by many as a type of SEO.

Negative SEO practices focus on;

Building unnatural or undesirable links to a competing website,
Stealing its content,
Publishing negative reviews,
Hacking its website, and
Altering its content.

Which type of SEO is best for the long run?
White Hat SEO is the best type of SEO because they are a reliable way to improve and optimize your SEO ranking over time. In the same vein, it refers to optimization techniques that adhere to Google search engine guidelines.

It includes all the organic methods of optimization. For example, using appropriate;

Target keywords,
Title tags,
Quality content,
Site speed,
Easy website navigation, etc.
Above all, these qualities let Google know about the user-friendliness of your website. Consequently, your website becomes a search engine’s favorite to crawl. So when you become Google’s dear friend, there is nobody who can stop you from ranking high.

Know this: White Hat SEO is also called Ethical SEO.


Conclusion
Firstly, these are not the only things you can do on your site to optimize it. In addition, you should also consider external factors (Domain name, age, authority, etc) that can affect your rankings.

In short, these different types of SEO help to strengthen and influence the relationship between your website and SEO. This includes strategies to build up a good reputation and authority.

One more reason to use the different types of SEO to optimize your site is that Google recognizes that your content is valuable and will showcase it.

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