Must Have Digital Marketing Tools To Help You Grow

By Author: Shital
Total Articles: 12
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There are numerous ways and tools available for digital marketing and it depends on the business type what/which are the best to utilize. Check out our list of 25 must have digital marketing tools to boost your business

ORGANIC SOCIAL MEDIA TOOLS
Wyng- garners engagement based on user-generated content
Woobox- a solution for running giveaways and competitions/contests
Socioboard-helps in lead generation, customer support, marketing and engagement
Hootsuite- manages multiple social platforms and gives in depth analytics data
PAID SOCIAL MEDIA TOOLS
Nanigans- advertising software with main focus on Facebook marketing. The software has access to Facebook exchange for retargeting.
Facebook’s power editor- Facebook’s own tool for creating, running campaigns and advertising. You can set limits to avoid blowing out your full budget.
Twitter native platform- this is useful when the target customers are mobile users. The functionality is such that it targets certain keywords and whenever a twitterati tweets using those words, the leads are captured.
Simply measured- this ...
... is tool effective in case of multiple social media channels and high competition in the market. Helps in capturing data for comparative analysis
EMAIL MARKETING TOOLS
Mailchimp- a tool to create online newsletter and customize them for the viewers.
Marketo-your one stop solution for email marketing as its automation feature works the best
GetResponse- helps in analyzing specific trends and behaviors to trigger specific messages and auto responders
Emma- a robust platform for email marketing that is backed by its strong customer support
CONTENT CURATION
Apester- handy free tool for creating interactive content
Piktochart-a tool for creating infographics and posters
Canva- create attractive visuals and social media presentations
Feedly- monitors content across the sites you visit and consolidates into a feed
VIDEO HOSTING
Instagram video- the recent in feature that lets you create small videos to interact
Powtoon- for creating animated videos
WeVideo- for video editing
AFFILIATE MARKETING
VigLink-provides massive database for affiliate marketing
CJ Affiliate- one of the largest network of bloggers
SEARCH ENGINE OPTIMIZATION
Moz- provides classic SEO practices and helps improve businesses
Screaming frog- a spider tool that can crawl websites for complete analysis
SEO Sitecheckup- gives you detailed analysis of your site
Yoast SEO plugins for WordPress- helps in managing SEO and optimizing web pages