The Video Production Process

By Author: Devender Verma
Total Articles: 4
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With more and more people and companies making the switch to digital AV equipment, it only makes sense that anyone looking for employment or wanting to grow their own company into the video production world should have an appreciation of how the whole process works. While this field is a broad one, this article hopes to provide you with a general overview of the digital video production process.

An important thing to understand about the digital video production process is that just because someone can do it, it doesn't mean that they can do it well. A common example is that many people tend to forego the pre-production preparation of the process and want to skip directly to the production aspects. However, pre-production allows time for all of the kinks to be resolved by the people working on the video, as well as the video design and layout.

Once all of the pre-production planning and preparations are complete, the next step to move on to is production. There are actually two parts to this section of production; the audio and the video. If you film something and need a narrator to guide the story, you will have ...
... to invest more time in recording the audio that will later be laid over the video to make the whole story flow seamlessly.

Although the video side of the process is pretty self-explanatory, a common thing many filmmakers neglect to take advantage of are the actors and work on only one take. As a rule, if a scene is not how you envisaged, it should be reshot as a priority. This will not only save time and effort, but it will also reduce the amount of money that is spent.

Once all of the fun stuff is completed, the dirty work begins. Editing the film is the toughest aspect of the production process, as the editors have to put scene after scene in order to make sure the film appears in the correct order. For example, if one scene was shot before anything else in the video but it's the fifteenth out of thirty-fifth scene in the script, it will need to be sliced in and made to look natural. This is also the section where any audio that shouldn't be in the video is removed, as well as adding any extra effects and deleting scenes in order to maintain an ideal runtime (some of which may be mandatory). This all happens using various computer programs to help simplify the process.

Finally, once all of the editing is complete and the filmmakers agree on the look of the video, a final cut is made that is known as the master copy from which all the duplicate copies will be made. The reason duplicates are made directly from the master is that with each generation of copies, the quality degrades. There is also generally a duplicate master that is created to protect against any unforeseen events. This duplicate is a direct copy from the master, and will be the highest quality copy that is possible to make.
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