Perfecting Your Elevator Pitch

By Author: eWomen Network
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Elevator pitches are extremely important for entrepreneurs in any relationship-building interaction. It is exactly what it sounds like; a pitch that is as long as an elevator ride. In other words, a brief, persuasive speech that you can use to spark interest in what your organization does. Think of it as a quick way to create interest in a project, idea, or product. When you give an elevator pitch you have to condense the most important and captivating information into less than a minute. Ready to take the challenge on?

We’re going to share the formula for creating and perfecting your elevator pitch. One that is concise, clear, and gets noticed by the right people. Get ready to learn from the experts who have done it from time and time again to create eWomenNetwork into the globally successful company it is today. Here is a step-by-step guide to crafting the perfect elevator pitch and connecting with your target audiences with confidence:
- Identify Your Goal/Mission - Start by thinking about what is your objective within your pitch. Do you have a great new product idea that you want to pitch to an investor? Or ...
... do you want a simple and engaging speech to explain what you do for a living?  Write out your ideas and keep them in a list organized by your goal and correlating audience that you would be pitching it to. For example, if your goal is the new product idea that would pair with investors, however, if it was explaining your job, that would be potential partners, team members, etc. That way you’re prepared when the time comes to pitch yourself.
- Explain What You Do - Start your pitch off by describing what you and/or your organization does. Focus on the problems that you solve and how you help people. Adding in information or a statistic that emphasizes the value of what you do can be very beneficial, as well.  Ask yourself this question: What do I want others to remember most about me? The answer should excite you. After all, if you’re not excited about what you’re talking about, why would someone else be? Also, remember to keep it short and sweet. You only have a few minutes to get all the information out and you don’t want to overload the person your pitching to with too much information. The goal here is retention.
- Put It All Together - Once you’ve established an idea of what each part of your elevator pitch will entail, you should then start putting the pieces together. Read it aloud and use a timer to ensure that it is no longer than 45-60 seconds. Otherwise, you might lose the person’s interest. Cut out any unnecessary information because the shorter, the better!

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