Video Search Engine Optimization (video Seo)

By Author: Kiran
Total Articles: 26
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Video SEO: Video SEO is defined as the new form of optimizing video content via search engines like Google Video, Blinkx or any of 1000's of Video Search Engines. It is also called as VSEO or Video SEO.

Internet marketing is changing the marketing world, and one of the latest and important trends is using video advertising as part of your online marketing.
So it is an important trend to utilize video search engine optimization (SEO) as well.

Video SEO is a tactical process of increasing the search engine rankings your video. If no. of visits to the video increased this is in turn increases the number of customers to your website, and your Business will increase dramatically.
Combination of SEO with video can leverage your market and increase your website traffic.

Basic approaches to video optimization

Video Files Metadata Optimization
Upload Process
File Names: Clear naming
Meta Data: Should be keyword rich
Transcripts: Concept is important
Inbound / Outbound Linking
Video Length: Should be short length
Branding: Company Logo, Website ...
... name etc
Rating
Tell a Friend
Social Tagging Options

Tips for video search engine optimization:

Title, Description and Keyword tags are important
Anchor text is must
Use RSS file
Create a video site map
Upload, download or embedded should be easy
Watermark your video with your brand name

Major Players that can support VSEO are

Youtube.com
Metacafe.com
Revver.com
MySpace Videos
Vimeo.com
Dailymotion.com
Viddler.com
Yahoo Videos
Google Videos

Your Video channel should include

Title: It should be your brand or your channel is about

Description

Tags or Keywords

Channel Design: Choose a color similar to your brand look and feel

Brand logo

Layout Properties

Advanced Design Customization: Background image, Logo, Taglines etc

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