Introduction To Branding

By Author: Kiran
Total Articles: 26
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Brand: A trade name, recognition, a mark, an identity, A mark of ownership, a value

Branding is a well defined process, not a task

Branding is personality of a company.
"Brand Identity is very important for your Business"

In branding there are two most important elements

· Positioning
· Identity

Purpose of Brand:

* It can Inspire the organization
* It can Motivate
* It can Connect
* It can Simplify
* It can Inform and engage

Aspects of Brand:
· Your Brand Image
· Your Brand Identity
· Your Brand Position

"Branding place a key role for business growth"

Corporate Identity:

Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.

It is visible element for Business

Corporate Identity is 3 parts:

· Corporate Communication

· Corporate Value

· Corporate Design

Corporate Identity Guidelines:

It is also called a Brand Identity of a company.

Brand Identity should ...
... follow consistent rules:

· Logo protection Zone/spacing should be maintained

· Use of Logo Colors should be minimum

· Logo Variations - Minimum Size Use,Websafe & PowerPoint

· Digital File Formats Compatible - IBM Compatible, Macintosh Compatible

· It should be well fitted to the promotional items

5 Important points to consider while creating a brand identity.
· Name
· Logo
· Tagline
· Color
· Font

Benefits of having a brand identity for a company

· To look Bigger to the outside world
· To attract clients
· To create a brand yourself
· To convey that you are well established
· To explain your thoughts and vision

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