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5 Examples Of Augmented Reality Online Shopping

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By Author: Maulik Shah
Total Articles: 19
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And yet, the uncertainty of online purchases remains the same. Shoppers ain’t sure about the product they purchase online. One of the reasons why the return rate remains high.

Hence, to reduce cart abandonment rates and enhance customer experience, businesses leverage augmented reality online shopping. Here are the leading examples of augmented reality in retail stores.

1.Amazon ARView

Despite being the king of e-retail, Amazon missed on boosting customer satisfaction. So to ensure that customers could purchase the products conveniently and with surety, Amazon implemented AR with its shopping app. This AR-enabled app is known as “ARView”. It allows the user to visualize the product in a 360-degree view in the real environment of their home. Shoppers can choose from thousands of styles and design their space.

2.IKEA Place

The leading furniture manufacturer in the world, IKEA launched an AR app known as “IKEA place”. It assists shoppers in making the right purchase decisions.

IKEA Place allows ...
... shoppers to see IKEA products in the real-environment of their home. Users can check if the product fits the place, whether colour contrasts with the interior, etc.

The app helps shoppers purchase the right furniture that matches the colours, shape, size, and style of their living space. Moreover, you can also share the snap of the selection on social networking apps like WhatsApp and Instagram. All in all, it gives shoppers 98% accuracy in the buying decision, enhancing customer satisfaction.

3.Gap

Another example of augmented reality online shopping is Gap’s AR app, “Dressing Room”. It curbs the hassle of finding perfectly fitting clothes. The app allows users to try on the dress virtually via a virtual mirror. Here’s how it works:

First, the user enters the measurement of their body in the app. A mannequin appears with the exact size, wearing the same clothes that the user intends to buy. With the help of the mannequin, users can then try and see how a particular style would look on them. They can try and pick the one that best fits their size and taste. The best thing is users can directly purchase it from the app without wasting time and effort.

4.Sephora

While some businesses think that driving customers to physical stores is a must, Sephora believes the opposite. To support its belief, it has delivered exceptional outcomes.

Sephora understood the customers’ pain of visiting physical stores, so it brought stores to customers’ mobile phones. Not the one where they can see, read, and purchase. The e-store where they can try before buying, like the actual physical store.

It did it with the help of AR. Using facial recognition tech allows users to try on different shades of lipstick and other beauty products in real-time. They can then compare and share their looks, even make a purchase therein.

5.Converse

The converse is one of the popular shoe brands. It’s part of the Nike family and well known for its branded collection. To provide customers with real-time experience, it launched an AR-led app named “Converse Sampler App”. It’s an amazing concept that allows shoppers to take a snap of the shoe by simply dragging the camera towards their feet and adjusting the angles. They can visualize how the shoe would look on them, helping them decide if they should buy it or not.

Shoppers can also share the snap with their friends and relatives to seek an opinion on their choice.

Final Words
The examples mentioned above are a few examples of augmented reality in retail stores. Explore and share your thoughts in the comment section.


Summary
The leading examples of augmented reality online shopping are Amazon ARView, Sephora, IKEA Place, Gap’s Dressing Room, Wayfair App, Converse Sampler App, etc. Learn more.

More About the Author

With over 13+ years of experience and 1000+ successful projects, Biztech is an ISO 27001 certified company. We are on a mission to help businesses like yours get ready for tomorrow by providing world-class tech teams. We’ve grown from 15 to now a huge family of 230+ talented developers, business thinkers, designers, and savvy marketers. We have all the required skills on deck to help your business expand in all dimensions. Our services: Web & Mobile Apps Development Software Development API Development & Integration CRM Development & Integration UI/UX Development HTML Development AI/ML Development Marketing and Strategy Consultation We have the right teams that can take care of all your technological requirements while you focus on growing your business. Our process: Understanding your requirements along with your industry Screening and then finalizing the right team Sprint planning Iterative delivery Code review & QA Weekly/Monthly status review Our process is dynamic and depends on the technology we are working with and your requirements. Our work ethic, agile methodology, and dedication to your project make us the perfect business partner. With us, you will gain a long-term partnership that can help you at every step of your journey towards success.

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