Britannia Nutrichoice Health Positioning

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Britannia NutriChoice health positioning

The case study highlights various factors, which have led Britannia NutriChoice to establish itself as a pioneer in combining aspects of health, taste and vitality in its biscuit brands. The case study aims to facilitate brand managers across various FMCG companies to explore and envisage changing behavior of Indian consumers in the wake of increasing awareness on health and wellness.( http://www.bharatbook.com/detail.asp?id=135947&rt=Britannia-NutriChoice-Realigning-a-successful-health-positioning-with-the-demands-of-changing-lifestyles-of-Indians.html )

Highlights

Datamonitor has estimated that there were 661,000 high value home insurance policies in force in 2009. Around 531,000 of these policies were for mid net worth individuals and 58,000 for high net worth''s.
This market is plagued by large losses which are largely weather or escape of water related (for all household claims, escape of water accounted for 35% of the total claims bill). In a non-event yearwhere there are no large losses caused by a weather eventthe market combined operating ratio ...
... (COR) should be around 90%.
A recurring theme that emerged throughout primary interviews was that less complex risks will continue to see a move towards direct distribution because it is easier to underwrite for these types of risks. However, clients with complex risks will continue to use brokers which can tailor a bespoke policy.

Reasons to Purchase

*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify specific areas for operational improvements
*Capitalize on the knowledge of experienced companies when entering a new niche or market

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