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You must have a Facebook page because it is the backbone of today's social media marketing strategy. It is currently one of the simplest and most convenient ways to communicate. When singles meet, chat, and plan to date, they usually exchange Facebook profiles rather than phone numbers. That's how commonly used Facebook is So, how do you use Facebook to establish yourself as a subject-matter expert? For starters, you'll need a Facebook profile. You can also include links to your blog and Twitter on your profile, as well as links to each other and Facebook on your blog and Twitter. After that, it's just a matter of posting relevant and interesting content to get people talking.Digital marketing And when a "mate" comments on your status, it becomes accessible to their "friends," expanding your audience even more broadly and rapidly than anything else you can do online, Facebook is all about getting people talking.