What Are The 2-way And 3-way Link Exchanges In Seo?

By Author: YorviTech Solutions Pvt. Ltd.
Total Articles: 3
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Digital Marketing Agency tries to create content that people are searching for, that answers their questions, and that search engines can also understand, but those qualities alone don't mean it will rank. 
To outrank the rest of the sites with every quality, you have to establish authority. That can be fulfilled by links from authoritative websites, building your brand, and looking after an audience who will help in raising your content.
Pro Tip: Google has confirmed that links and quality content are the most important ranking factors for SEO. 
Two-Way Backlink: This link simply states that if you link one website to another website and that another website links back to it. These links are used to boost SEO, site authority, domain authority, and page authority but they can also do the opposite also, Enhances reader's experience on your site, Establishes your site as a trusted authority, Increased site traffic, and ...
... Relationship-building. It is also known as a reciprocal link. 
Three-Way Backlink: This is when you link to a website, which then links to a different website, which in turn links back to your site. It provides more visibility of your blog in search results, receives traffic from other websites linked to you, high-quality incoming links mean your site will be used as a valuable resource, 3-way Link building also helps in getting indexed in search results quicker.
 Example: Suppose A is my website, and I create a backlink on B website for my website and after that, I again create a backlink on the C website, but for B website. So the C link will give authority to B and then B will give the Value to A.
What is E-A-T?
E-A-T was published by Google in 2013. It stands for expertise, authoritativeness, and trustworthiness. Google developed this concept to measure how much trust it should place in a brand or website. Google wants to give its customers the best experience possible, so it only wants to promote websites that it fully trusts.
This article states that Backlinks are very important in SEO and how 2-way and 3-way backlink exchanges are beneficial for SEO. By using these links you can get more visibility of your blog in search results, you will receive more traffic from other websites linked to you. 

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