5 Types Of Linkedin Messages That Your Shouldn’t Send When Running A Campaign

By Author: Marya Lizabeth
Total Articles: 42
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I want to start by saying that many B2B marketers and business professionals are using LinkedIn automation to automate LinkedIn tasks and the truth is that it has brought them good outcomes. But spamming prospects with LinkedIn automation is not right.

Instead, I hope, that people know how to leverage the potential of these tools without giving prospects a negative experience.

What is LinkedIn Spamming?

Honestly, this is not an easy question to answer because the types of spamming vary from person to person.
However, many people who use LinkedIn automation tools without any approach start sending connect notes and messages to random prospects who are not even niche-specific.
They send them messages that have no value or relevance.
Any messages or connect requests note that you send to a prospect must have some kind of relevance, otherwise people will flag your account as spam.

How do People Spam using the LinkedIn automation tool?
Many users who use top LinkedIn automation tools to run campaigns completely rely on the tool to do ...
... everything. However, they need to add personalized connect notes or messages to send to the relevant prospects.

As a B2B marketer, you should know about the proper etiquette of using LinkedIn: Do not send unwanted sales-pitches, irrelevant links, or messages because you won’t get any response for that. Instead, people will flag your account, as you’re abusing an amazing platform.

What you should do instead?

If you really want to leverage the potential of this platform using the best LinkedIn automation tools, it’s time that you choose a LinkedIn automation tool that provides amazing filters to extract the right people to send messages to.
Secondly, make sure the tool has features to send personalized connect notes or messages to the selected prospects.

When running campaigns with the top LinkedIn automation tools, here are 5 types of messages that you should never send to your prospects:

1. Default Connect Request Note

Don’t make the mistake of setting the default to connect request notes when running a campaign using the LinkedIn automation tool.

Why?

It’s because prospects think that you’re too lazy and you didn’t put any effort into connecting with them.

2. Requesting someone recommendation in the message

Don’t ask someone for a LinkedIn recommendation or endorsement if you don’t know them well.
The key to requesting someone for a recommendation is by building relationships with them and that’s only possible when you use LinkedIn automation tools to run personalized campaigns.

3. I checked that you viewed my profile

It’s a good practice to check who has viewed your profile, however, there’s no need to mention it in your connect requests notes.

4. Sending Sales Pitches Right Away

What many people do is start sending sales-y messages right after someone accepts their friend requests. Prospects reject such messages right away.

5. Requesting too soon

One more reason why people get rejected or blocked right away is that they start requesting or try to be more personal with the prospects.