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How Web Portal Solutions Bridge Gap Between You And Your Customers

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By Author: Maulik Shah
Total Articles: 135
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Serving customers with a hassle-free solution that solves their queries, manages their orders, and helps carry out other activities is the key to keep them happy. One that is essential. 

After all, it's the customers that make up your business. It's necessary that you fulfill their demands, provide exceptional service, and solve their problems. 

If they like your service and products, there are high chances of them returning back to you. If they don't, you might lose a customer. 

So, the question is, how can you provide them with a better service and quality products?

Web Portal Solutions! 

A web portal can act as their self-support and your digital support team. It can help you provide your customers with the best services and support without a human support team.

Let us see how. 

Increase Customer Retention

With a web portal, you can create support tickets, live chats, and schedule appointments with customers. Customers can learn about their order and ticket status. They can chat with the support team directly from the portal and clear their doubts or queries. Along ...
... with this, FAQs, documents, and how-to guides can help customers solve basic queries. 

Web portal development will streamline your operations. It will free your support team of unnecessary tasks and help retain customers. In short, your support team can work efficiently, and provide better customer service.


Data security is the most crucial factor. This is also the reason behind customers' hesitation to share data with businesses. Customers avoid sharing data with businesses. To curb it, many businesses use highly encrypted solutions to ensure customers of safe and secure data. 

Web portal solutions, for example, use the latest security standards. They come up with two-way encryption so that no one can retrieve the data. Additionally, they use market standards for purchases and payments to keep data secure.

Custom Features

A custom portal development can help you customize your solution according to your requirements. You can add features like payment, invoices, quotations, accounting, and more. 

Web portals can help your customers to pay directly from the portal. Vendors can generate invoices and pay their remaining amount.

Along with it, you can assign role-based access so that no one without authority can access or manipulate the data. In addition to all these, web portals can help you conduct customer surveys. You can ask them for their problems in retrieving data or the features they would like to have in the portal. Similarly, you can do so for your employees, partners, and others. 


Visibility is a sure-shot way to build a brand. You can do so with a custom web portal. With an intuitive logo, theme, UI/UX, consistent look and feel, web portals can help you with brand building. 

They not only provide a smooth experience and attractive designs but help build your reputation. 

Customer engagement is also another way for brand building. So along with consistency, they provide features like forums, discussion groups, and a knowledge base for engagement. 

CRM Integration

No one likes handling multiple solutions—a CRM, a separate portal, and so on. 

Therefore, web portal development companies provide you with custom web portal solutions to integrate with your CRM. 

A custom solution has all the features and syncs well with your CRM. It makes sure that there's a single login point so that no one needs to go through multiple logins. Besides, any changes in the CRM reflects in the portal and vice versa. It means that you don't need to worry about rework or rechecking.

Wrapping Up

Web portal solutions can be your true companion in attracting and retaining customers. They can help you serve customers in a better way. A custom web portal will ensure that your customers don't have a bad experience.

For more information: https://www.crmjetty.com/web-portal-development.htm

More About the Author

Mr. Maulik Shah is the founder & CEO of CRMJetty, hub of innovative customer relationship solutions, provides ready to CMS integrate portal solutions for SuiteCRM, Sugar CRM, Salesforce customer portal, and Dynamics CRM including WordPress Customer Portal. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.

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