Increase Visibility By Marketing Videos Created For Your Website

By Author: James Lisi
Total Articles: 3
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If you have not been using videos on your website as a way to increase visibility and market your business and Orange County ecommerce website, what have you been waiting for? While we do not advocate throwing videos on your site just to have them up there, we are fairly certain that you can find a way to incorporate video into your plan to improve search engine positioning.

Here are our top three tips for using video on your website:

1. Keep it simple - A lot of people get in front of a camera and get a little goofy. If you are just beginning to use video, you can get more elaborate as you go. For now, keep your video short and to the point. Start with just one person talking in front of a simple background.

2. Tell people why they are watching - We have started to watch many a video online and been unclear as to the purpose of the video. State the reason you made the video and what you want people to do (order a product, attend a seminar, etc.).

3. Ask people to comment on your video - You do not want your video to be a static thing that just sits on your site; you want it to be part of a dialogue. ...
... So encourage people to leave comments because then they will feel as if they are connected to your organization and other people who use the site. Some people may come back to your site to read the comments of others. It takes different mediums to reach different people. Someone who may not comment on a blog, may have something to say about a video and what they say may give your organization insight into how to do more to connect with your customers and the community.

Now you need to publicize the videos. Just because you put a video up on your website does not guarantee people will look at it. If you want to improve your SEO, you will have to not only create a video, you will also need to direct people to it.

Spread the word about your video - Write articles that relate to your video and include a link to the video. Just as we advised for the video: keep it simple. You want to get people's attention and have them move on to the video.

If you have a blog, do not forget to mention the video on your blog. You would be surprised at the number of organizations that do not do this, as if there is some reason they need to separate these two promotional mediums.

Again, make the blog post a simple call to action that encourages people to click on a link and watch the video. You can do this periodically or whenever there is something in the news that relates to the topic discussed in the video.

If you use any social networking sites (such as Facebook, Twitter or LinkedIn) and belong to industry-specific listservs, you can also use these forums to let people know about your video or video series.

And of course, anything you do to publicize the videos on your website will help improve your overall search engine positioning.

Take the video offline - You can take the video you made for your website and put it on a DVD as a giveaway. Be certain that somewhere on the packaging, you include your website address. That way people who watch the video (or even those that just get the website off of the package) will know how to find you online.

For some of you, creating a video may be easy, it is the marketing part that you find difficult. If that is you, contact Increase Visibility, an Orange County SEO consultant.

Article Source: Increase Visibility Blog