ALL >> Education >> View Article
How Digital Marketing Is Helping Business To Reach Their Target

The ongoing COVID-19 pandemic has drastically changed everyone’s life from being stuck in our homes – let it be the way we spend our time and the priorities we have today. The entire world’s economy has gradually slowed down to a snail’s pace. With no newspaper being delivered at doorstep, Advertisers have stopped news prints and other Ads, and obviously due to the lockdown most of the brands have switched from traditional ways of outdoor marketing to digital marketing platforms. Let it be consumption of online content, social media branding and OTT (over-the-top)platforms has surged profitability by advertising their products online while keeping in touch with their target audience.
The above image shows Statistics of how COVID-19 has changed media habits in each generation.
Now let us see, how some of the popular Indian Companies leveraging their brands (during the COVID-19 lockdown period) with the help of Social media platforms (Facebook, Twitter, Instagram, YouTube, TikTok, etc.) and Digital influencers for promoting their products and services.
Swiggy – Online Food ordering and Delivery ...
... platform
Swiggy is India’s largest online food ordering and delivery service operating over 100+ Indian cities. After the COVID-19 pandemic outbreak, Swiggy has expanded its general product deliveries, under the brand name ‘Swiggy Stores’ for delivering groceries and other essential items to help people staying indoors and has re branded ‘Swiggy Go’ as instant pickup and drop service as ‘Swiggy Genie’. By using Swiggy App, users can choose a store and purchase the daily essentials such as kitchen supplies, personal and home care, and beverages and snacks listed in the Grocery section. The app also shows the availability of nearby fruit and vegetable sellers but to limited locations only.
The Bengaluru-based company has tied up with various offline food retailers and fast-moving consumer goods (FMCG) brands such as Marico. This new operations is limited to Tier-1 and Tier-2 cities but very soon in the coming days – Swiggy promises to extend the door-to-door delivery service to various cities across India.
Amul – Dairy Products Manufacturer
Amul is an Indian cooperative dairy manufacturing company functioning since 1946 which is now jointly owned by 3.6 million milk producers in Gujarat and has dedicated its new doodle to the 21-day-long lock down imposed in the country by the central government to curb the spread of novel coronavirus.
Amul Stay home Stay Safe Campaign
The tweet gone viral with a message of ‘Stay Healthy. Not Hungry,’ dairy brand Amul leverages the new doodle features. In the image, the Amul mascot holding a slice of bread with butter spread on it. The mascot is seen standing in the balcony and peeping at the calm world outside as people stuck in their home to prevent the spread of the highly contagious COVID-19 epidemic. “Stay Healthy. Not Hungry. Lockdown in bread!” said by the cartoon in the image by indicating the importance of eating healthy during the crucial times.
The cartoon was tweeted by ‘Amul’ with the caption, #Amul Topical: On the 21 day nationwide lockdown”. The tweet has garnered over 1.5k likes.
Add Comment
Education Articles
1. Delhi Public School Lava NagpurAuthor: Delhi Public School Lava Nagpur
2. Make Your Child’s First Day Of Nursery Memorable At Bumble Bee Nursery, Sharjah
Author: sharjah
3. Affordable & Trusted Early Education: Explore Bumble Bee Nursery In Sharjah
Author: sharjah
4. Discover One Of The Best Nurseries In Sharjah
Author: sharjah
5. Why Bumble Bee Nursery Is The Best Nursery In Sharjah
Author: sharjah
6. Master Microsoft Office: Complete Ms Office Course For Beginners To Advanced
Author: TCCI - Tririd Computer Coaching Institute
7. Affordable Medical Education With Advanced Facilities And Indian Compatibility
Author: Mbbs Blog
8. Smart Classrooms & Modern Infrastructure: Paving The Way For The Future Of Education In Lucknow
Author: Mount Litera Zee School
9. Dynamics 365 Finance Operations | Online Training Hyderabad
Author: Hari
10. Oracle Integration Cloud Course | Oic Online Training
Author: naveen
11. Best Sailpoint Online Training In 2025 | Visualpath
Author: Pravin
12. Google Cloud Ai Online Training | Top Gcp Ai Institutes In Hyderabad
Author: krishna
13. Unlocking Digital Success With The Best Collaborative Marketing Course By Aima
Author: Aima Courses
14. Start Your Career In Healthcare With Ausbildung Nursing In Germany
Author: aman singh
15. Word Count Explained: How Many Words Is 5 Pages Double Spaced?
Author: Sophia Robart