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It’s great news for businesses using Google Ads for the past one year. Google announced that they are offering ad credits to help their small and medium sized businesses advertisers which are taking a devastating toll due to the Coronavirus Outbreak. The free ad credits will be available for use within the coming months.

$340 Million Ad Credits to SMBs:
Google pledged to disburse $340 million dollars in credits to SMBs (Small and Medium Size Businesses). These ad credits will begin to show into the Google Ads accounts during the course of the next few months

Ad Credits are for Existing Advertisers Only:
These credits are only available to advertisers who have been active during the past year, with a Google Support page saying that it’s available to advertisers who have been active since the beginning of 2019.

“SMBs who have been active advertisers since January 1, 2019 will see a credit notification appear in their Google Ads account in the coming months.” said in Google support page.

This means, that small businesses that who opens a new Google Ads account this year will not ...
... be eligible for a credits.
There is no word of how much the ad credits will be issued to each advertiser
When will it expire?
This Ad Credits must be used this year. They will not be carried over to next year.

The ad credits will be available for use until the end of 2020. That means they will not be available for use in 2021 and it must be used in 2020.

Where Can Google Ad Credits Be Used?
“These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types” said by Google.

When will be the Ad Credits Available?
Based on Google announcement, the ad credits will not be available immediately. It is explained that this is an announcement and that the follow through going on right now. The notifications related to ad credits will be announced in “upcoming months” said in Google Support page.

To know more updates related to your ad credits please do visit Official Google Support Page.

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