5 Ways To Market A Virtual Job Fair Platform

By Author: Hubilo
Total Articles: 1
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To stabilize the job market and ramp up the recruitment processes during the pandemic, educational institutions were trying to use the new digital transformation. Although every institution faces some challenges in adapting to the technology and accelerating the processes online, with a virtual job fair platform, the process was furthermore simplified. So, if you have a virtual career fair platform, how to market it to the education centers?

1. Leverage website popups
All the educational institutions, colleges, and universities have a website with a placement page. Why not leverage that page, add a popup, and leverage the data? List all the companies who are interested in coming for on-campus virtual placement. You can also add a header tab on all the pages of the website, saying Recruitment Drive is ON!! And some CTA text to increase the click rate.

2. Importance of landing page
If you don’t have a landing page dedicated o the job fairs and career fairs, it’s highly recommended to create one. This is going to be the crucial point for all your marketing efforts. From this page, you’d like companies ...
... and students to get all the virtual job fair details, register their companies or create their profiles, and so on.
You can also showcase the event agenda, speakers, motto of the career fair, number of companies participating, and so on.

3. Email marketing
It’s a cliché statement that email marketing is dead and we don’t get acquire quality leads from emails. For some companies or sectors, this may be a scenario but email marketing isn’t dead. Send out the details to the mailing list and you’ll see a rise in registrations and sign-ups. Drive traffic from alumni, existing companies in the database, faculty members, and students.

4.Go social
Never underestimate the power of social media. Use your profiles, institutions pages, accounts, create events, tag companies, put up a different form of content and attract a bunch of registrations. Announce your virtual career fair, create a hashtag, share speakers, event information, ask partners and vendors to share some key posts and information. Ask your virtual job fair platform provider to mention you and your companies in the social media posts. Add UTM links to all the posts, track which platform is working the best in your favor. Increase the activity on that platform and gain more attendees at your virtual event.

5. Highlight clients and testimonials
If this is your recurring virtual fair or you have hosted some other virtual and hybrid event previously, use those case studies, testimonials to spike up the interest of users and viewers. Create graphics, add a banner on emails, add the testimonials on the landing page, and so on. Quality clients and their word of mouth (best if captured in video format) help build trust for your event.

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