What Are The Advantages Of Instagram For Marketing ?

By Author: kishore takshila
Total Articles: 19
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Instagram is a photo and video sharing social networking service owned by Facebook. It allows users to edit and upload photos and short videos in mobile app. Users can add captions to their posts and use hashtags and location-based geotags to index these posts and make them searchable for other users within the app. Photos can be shared on more than one social media sites — including Twitter, Facebook and Tumblr — with a single click.

Instagram is not only used by individuals, but also for business purposes also. It offers companies with the opportunity to start a free business account to promote their brand and products online. Companies with business accounts have access to free engagement. According to Instagram’s website, more than 1 million advertisers use Instagram to share their stories and drive their business results. Additionally, 60% of people say they discover new products through the app.

What types of users are available on Instagram?
The type of users is based upon the type of account they are using they are categorized into three types as follows:

Personal Account

If you’re ...
... using Instagram for personal use, you will likely fall into these parameters:

Share photos of your family, pets, vacations, and other personal aspects
You follow friends, family, celebrities, and occasional brands that interest you
Your account may be set to private/public depending on your choice.
Business Account

If you’re using Instagram for your business, you will do these:

Share photos of your products, services and employees
Reshare or share user generated content from your audience
You follow customers, others in your industry, and business associates
Your account is public for easy viewing and following
Brand Account

Some people don’t fall into either of these two first types. Instead, they use it to promote their “brand”, and fall into a combination of the two types above.
Share some photos of family and personal aspects as well as photos of their business
Incorporate user generated content
Follow friends, family, celebrities, customers, others in the industry, and business associates
Account is public for easy viewing and following

Social Media Marketing (SMM-Course)

What are the advantages of using Instagram for marketing?
Instagram is one of the most popular platform used today that allows online photo and video sharing and social networking, over 40 million photos are being uploaded and shared every day.

More people are using Instagram.
According to Instagram, their social media presence is over 1 billion active users. Of which over 500 million are on the platform on a daily basis. With that many available eyeballs, there is no limit to the success a business can attain with a dedicated Instagram strategy.

Any size of business can thrive.
With so many users to choose from, Instagram is an important place for businesses. That goes for large, well-known companies as well as smaller shops and entrepreneurs.

Businesses can raise brand awareness and reach their target audience by keeping an active presence and maintaining a routine of at least one post per day with effective content and presentation.

Businesses can make money directly from Instagram.
Instagram has evolved over the years that enable e-commerce sales. The Shop tab, located prominently on Instagram’s home dock allows users to discover and purchase from brands directly through Instagram. Instagram also offers shoppable posts, which allow businesses to add tags to their products in photos with links that include a product description, price and the ability to “shop now,” which will lead the user to their online store.

With these services, it’s simple for a business to attract actual sales from the site and to make money easily.

Stories make your business relatable.
Instagram is a great way to show potential customers that you are more than just a faceless corporation but more than it. This can be done by making an impression with live posts and stories.

Instagram live posts are also an excellent way to build rapport, loyalty, trust and credibility with followers, as well as showing that there’s a human side to your business. If a consumer see’s that you are more than an entity looking to take their money, then they may trust you for your brand.

You can partner with influencers.
When it comes to social networking, you have the regular users and then you have Influencer’s. For those who don’t know, influencers are online celebrities who often promote a brand or product and take it into the mainstream.

A dependable influencer can bring your company’s sales to a new level through increased return on investment and access to demographics that you wouldn’t normally reach.

You can keep an eye on competitors.
Your company can use Instagram to keep an eye on your competitors and see how they interact with their followers and what they are doing. You can use the information you have gathered to better your own personal strategy.

It offers many ways to get creative.
A great advantage of the photo-sharing app is that the creativity it provides. On Instagram, your marketing team can go wild arising with new ways to draw attention and add followers and new customers. Show the general public that your brand has personality which it’s cool to buy with you by mixing it up with contests, shoutouts, vivid images, interactive videos, and more.

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