Use Cases Businesses Can Explore With Futwork

By Author: Harsha Rampal
Total Articles: 13
Comment this article

Is Outbound calling finding it’s way out of companies? In some ways, there is some truth to the above statements. Pure cold calling is possibly less effective than it used to be with the increasing use of voicemail, opt-outs, and layers in organizations that means it’s harder to reach decision-makers to have a conversation. These days, a more intelligent blended approach to calling is required. Equally, the younger generation is perhaps less reliant on the telephone as a means of communication. They were born with a mobile phone to their ears and an iPad in their hand.

So, how does Futwork make sure that tele-calling still has a role to play in b2b and b2c marketing? Across industries such as education, travel, finance amongst many others, tele-calling drives between 60–90% of the sales.

Futwork is transforming tele-calling operations in India. ‘Futwork’ is a leading platform for businesses to onboard tele callers on demand. We’ve been working with businesses across industries to optimize their outbound calling. Outbound calling is the practice of calling a potential customer or client to educate them ...
... on a product or service and convince them to purchase it. An outbound caller tends to follow a script devised as part of a larger marketing campaign. This script will often include instructions on how to respond to questions or objections that a potential customer or client raises.

Below are the top use-cases along with the key metrics and results we provided to our clients leveraging tele-calling:

Use case 1: Product briefing and onboarding: Companies obviously want to show their customers they respect them, but explaining a disruptive new product could be challenging. At Futwork, we have been working with companies to help them overcome the challenges while educating their customers on product usage and the benefits, using tele-calling.

Aim: Drive adoption of the newly launched desktop app among existing app users
Scale: 2,000 users every day
Result: A ~15% conversion rate achieved on new desktop users

Use case 2: Data collection and feedback: Collecting customer feedback can be quite a challenge. Low response rates coupled with confusing answers can be problematic. However, with a personalized call, the response rate can be increased significantly and help companies collect valuable feedback.

Aim: Collect information from newly registered users, inform them about key next steps and collect feedback on their experience
Scale: 10,000 users every day in 5+ languages
Result: Over 300,000 customers tapped every month and key data points shared for targeting specific offering

Use case 3: Lead Qualification and Validation: This calls for marketing efforts that cut through the noise to engage more prospects; as well as the expertise to ensure that only high-quality leads are guided into the sales funnel. If leads are not properly qualified before sales efforts begin, sales agents will waste their time chasing dead ends.

Aim: Qualify and pass warm leads for the inside sales team to drive closures
Scale: 1,000 calls every day
Result: Valuable time of sales team saved from passing 150–200 pre-qualified leads every day.

Use case 4: Managing process drop-offs and reactivation: At Futwork, we have been enabling businesses across sectors to activate and engage with their customers via tele-calling. Be it the healthcare, finance, real estate, consumer goods, technology, or the automobile sector. With Futwork’s on-demand calling services, businesses can easily connect with its customers, they can gather information, send out timely personalized messages, get instant replies, and much more.

Aim: Get new/inactive users to complete key activities on the platform
Scale: 10,000 users everyday in 10+ languages
Result: Over 250,000 customers interacted in their local language with a reactivation rate of 10%

When used strategically, tele calling is an extremely effective platform for building personal connections with customers, as well as gaining the insights required for a deeper understanding of their interests, needs, and buying modes.

Interested in exploring a use case with us? Reach out to us at hello@futwork.com or fill in the form here https://docs.google.com/forms/d/e/1FAIpQLSfYuNzJs0AVVWwKaZjIQ0LzpiWZhPy53wkpNwjBAbL-KU1J4g/viewform and we will get in touch with you.