123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Would You Handle Your Business Sales Or Focus On Marketing Of Your Business?

Profile Picture
By Author: Naman Parihar
Total Articles: 2
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Is having a brilliant product the first and only prerequisite to building a successful business? The response for most businesses is no. And why? Because producing revenues requires potential consumers to understand that a product exists, what it is doing, and why it’s greater than a competitor’s product. You may ask, as a business owner, “which is more important-marketing or sales?” Or “should I pour more capital into marketing or hire the smartest sales team?”

We will thoroughly break down the discrepancies in sales and marketing so that we can help you understand which strategy is better for the business.

● In selling, marketing plays a significant role.
It allows sales teams to identify and qualify leads and maintain contact during the sales cycle with prospects. While in most companies, sales and marketing exist in separate divisions, integration between the two will help to boost total revenue and profit efficiency.

● Sales are crucial because they are the bottom line.
Marketing is about getting acquainted with a commodity. Without promotion, you can not sell a commodity. ...
... Next comes marketing. Marketing is about recognizing the need or needs of a client. You will not market it if a consumer does not need or want it.

● Pull vs Push
The purpose of marketing is to draw people into the brand. Using appealing advertising, intelligent positioning, telling incredible stories, advertisers are looking for ways to create curiosity and response. Salespeople need to push until the slightest curiosity is still there. A sales job or by attitude turns persons into more outgoing, approaching, and even a little stubborn. This is why it can also be really hard to coordinate between ads and sales.

● Art vs Science
Some say marketing is craft and sales is mathematics, but we think the reverse is true. Marketing demands more and more expertise and consistency in analytics. Digital marketing platforms such as Google and Facebook advertising allow very reliable data tracking, which is why today’s marketers must be outstanding analysts. To detect patterns and assess performance, they spend much of their time working on Excel, Google Analytics, and CRM info. There is an innovative aspect of marketing, but competent artists, editors, and authors are outsourced to a lot of it. Also on the innovative side, real advertisers are using more and more data to make business decisions.

● Generating vs Converting
Marketing’s function in the cycle is to produce leads. This includes getting people to contact the company, asking for details, filling out a questionnaire, writing an email. The next steps of the loop are depending on the sales staff. Just ads will get you that fast. Sales must get these individuals who have sparked some curiosity in marketing through their initiative to act.
Visit : https://globalinfocloud.com/

Total Views: 91Word Count: 448See All articles From Author

Add Comment

Marketing Articles

1. A Discussion On Morale Patches And The Value Offered By Them
Author: Gracie Rutherford

2. Diagnostic Imaging Services Market - Emerging Advancements In Medical Imaging Devices
Author: MarketsandMarkets

3. How To Use Influencer Marketing To Boost Your Website Traffic?
Author: Jerry Perkins

4. Starbucks In China
Author: Lola Nickson

5. How To Make Money With An Online Webinar Platform
Author: Justin Taylor

6. Giving Storage Systems The Automated Advantage
Author: Kompress India

7. Kompress And The Science Of Warehousing Storage Solutions
Author: Kompress India

8. Digital Marketing Strategies: Voice Marketing
Author: Marx Mcinvale

9. 5 Compelling Benefits Of Video Marketing
Author: Online Consulting

10. Business Networking Essentials: What You Need To Know
Author: George Katsoudas

11. Grayscale Ethereum Trust Trades At November Premium - Ether Sails Past Btc's Daily Volume
Author: Vandana Mrigwani

12. Top Digital Marketing Strategies To Promote Your Mobile App
Author: Ingenious BluPrint

13. Tips For Worthwhile Digital Marketing In The Real Estate Domain
Author: Barry Elvis

14. Best Online Reputation Management Company In Dubai
Author: Eleza Beth

15. 3 Things You Must Know About Podcast Advertising
Author: Justin Taylor

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: