Itsy Bitsy - Empowering Creativity Through A Single Platform

By Author: mad4india
Total Articles: 21
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Crafting has always been a fun activity for every child during their school years, but thinking of taking it a notch higher was something that crossed Harish and Rashmi Closepet’s minds.

Scrapbooking had originated in a place called Utah in the US and had become immensely popular in the 1960s. Card making and mixed media [an art form created through a mix of different media such as ink, paint, and water colors] had also become popular around that time but it had a revival in the last few years and became extremely popular.

This Bengaluru based couple, Harish and Rashmi Closepet were convinced to convert this fun-filled task into a full-fledged business. They have successfully provided jobs to over 2000 women, along with fun-filled activities in the lives of thousands of people across the world.

By turning this fun-filled childhood activity into their business of choice, they surprised everyone by having a turnover of Rs. 64 crore. They proceed with manufacturing, sales, and export of the art through their two companies, AEC Offshore Pvt. Ltd. and Itsy Bitsy Pvt. Ltd.

Founder’s Background

Rashmi ...
... is a homeopath by training, and her husband is an engineer by profession. They had bid goodbye to their comfortable lifestyle in Australia 10 years back and returned to Bengaluru. They wanted to work for a cause that’ll help society. They decided to help the rural women by helping them become independent and stand up on their own with the help of crafts.

Idea behind Itsy Bitsy
Along with having their primary focus on handmade crafts, they have also expanded their work into acrylic paints, home décor, and jewelry.
They set up their units for training the women in places like Mandya, Chamarajanagar, and Hesaraghatta and taught them handmade paper-craft.