How To Best Advertise Your Cleaning Business

By Author: AugusteGlobal
Total Articles: 5
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Cleaning businesses turn out to be one of the newest fast-rising and comfort-providing services we have now.
They've stepped in, all in a bid to take away the stress of having to thoroughly clean up our homes, offices, shops, and different places of work.
However, advertising this business and reaching ones desired customer or audience has proven to be a tad bit challenging.
And if you're reading this article, you might also be wondering how you could go about the same for your cleaning business. And with thorough research, we've found proven ways' to best advertise your cleaning business.
1) DIGITAL MARKETING: this is a unit of marketing that employs internet and online-based digital technologies to advertise ones products or services.
This unit of marketing has so many techniques that help promote businesses. And they are;
• SEARCH ENGINE OPTIMIZATION (SEO): this is the process of boosting your site to heighten its visibility for relevant searches on search ...
... engines(like Google). The bigger visibility your site/page has in search results, the more likely you are to get more attention and captivate forthcoming and already existing customers to your cleaning company. And this is done by imputing highly searched keywords when writing about your services.
It's is advised to use local SEO for cleaning companies because customers mostly look for products/services closer to them.
Local SEO for cleaning companies unlike the general SEO is optimizing your keywords to generate more sales by just mainly addressing the local searches.
• GOOGLE MARKETING: it is the use of Google Adwords to enable your cleaning company to deliver faster with the use of Google Analytics.
This is done with the use of SEO strategies as it also involves imputing keywords (Google AdWords).
This method is proven to be very effective.
• FACEBOOK MARKETING: is a community that offers a mixture of greatly targeted paid adverts and organic contents, making a way for brands to put their products and services in front of their speculated audience.
When doing this sponsored, it involves the use of Facebook ads which are paid for and keeping an active Facebook page.
And when doing this organically, it involves the use of convincing contents or sales copy with the right hashtags, keeping an active Facebook page, establishing communities to promote your cleaning company.
• WEBSITE DEVELOPMENT:  Having an active website is one sure way of advertising your cleaning company. Well not just having an active website per se, but having a communicative and conversion-focused one.
From your landing page to the services you offer and your 'about us' info should be communicative. They give out the first impression of your company away. Learn to communicate the customers needs, give them a reason to want your services.
Also, it is never a bad idea to get the contact info and email addresses of the customers who visit your site. When you add them to your email list and send them emails once in a while, they could become potential clients.
• LINKEDIN: LinkedIn is a proficient forum and a free and efficient way to post about job vacancies. It is also a great way to create awareness about your cleaning company. Always remember to be intentional and diligent about it.
2) HANDING OUT FLYERS: this method works a lot because not everyone has the time to browse the internet before they see an ad of your cleaning company to need cleaning services.
Clean and professionally designed flyers can also do the trick. Make then communicative as well, make your customers see the need to hire your company by exercising the benefits they could get from it.
3) GET CERTIFIED: being a certified cleaning company is a great boost. It gives your company the benefit of being trusted and guaranteed. And also aids for easy referrals.
4) ROCKET FUEL: this is a promotion package from 'Auguste global', a Digital Agency that helps budding cleaning companies amplify their exposure by expanding their customer base and increasing their profits.
This package takes all the worry of marketing your cleaning business off your shoulders. They go as far as creating contents, social media marketing and SEO for cleaning companies. And they deliver consistent results just so you worry about nothing.
You could be at an office handling a cleaning job while multiple ads from your company pop up on the screens of your desired clients all because of rocket fuel.
When you diligently follow these methods all in a bid to advertise your cleaning company, remember to always Establish clear marketing strategies to make all these work worth it. It is what brings back your customers or bring referrals.
Be clear on your values as a company, know your target audience, be strategic about your brand, Employ the right people(people who are hardworking and respectful. Remember they represent your company wherever your services are needed.)
When you don't understand the basics, no approach or route you take towards advertising your company would work.