Top 15 Career Opportunities In Pgdm Business Analytics

By Author: Weschool
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In today’s age, just about everything around us operates on the basis of data. It has tremendous value and companies today need professionals who can understand technology-based data and gauge how it can help a business grow. Pursuing a PGDM in Business Analytics is a remarkable way to start becoming one such professional. It can lead to a plethora of career options in a number of industries all across the world.

Today, the scope of these career opportunities in business analytics is high in India because analyzing data for growth is what businesses are looking for. The salaries offered are much higher compared to a person completing only the graduation. Applied statistics, SAS statistical suite, SQL, and working with BI (Business Intelligence) tools like Qlik, Tableau, and so on are some of the skills students should be equipped with as a professional. Let us dive into the top 15 career opportunities one can aim for after specializing in Business Analytics in PGDM.

1. Data scientist
Data scientists are experts in handling data. They use scientific, mathematical, and statistical methods to analyze data. ...
... Their responsibility is to formulate different means of data collection, sort it and extract something insightful from it to make some predictions about the industry they are working for. Data scientists are in high demand in industries like E-commerce, manufacturing, banking, finance, and healthcare because of their data interpretation and analysis skills.

For example, E-commerce companies can use their expertise to understand customer behavior using the data they have collected and manipulate them into buying more things from them. Banks, on the other hand, can control risk and fraud using customer data and also understand their transaction patterns to pitch the correct services to their customers.

2. Market Research Analyst
The main job of a market research analyst is to keep know the ins and outs of the industry they are working in. They have to keep track of the activities of customers and competitors of a business regularly. They also have to conduct surveys, understand and collate the data from it and present it to the executives. This helps the company make plans for their future strategy on how to tackle competitors and win their customers' hearts.

3. Business Analyst
A business analyst has an in-depth grasp of every aspect of the business. They know all the relevant data of various departments like marketing, accounting, finance, hiring, distribution, and so on. Their job is to analyze these numbers and show insightful results to the management to improve the business. A business analyst is hired by companies with large operations in place as they have enough capital to invest in scaling the business. They have a pivotal role in the decision making process in a company as they analyze data in real-time to understand tangible changes that need to be made. Retail, banking, healthcare, e-commerce, and hospitality are some of the industries that require their expertise.

4. Functional Analyst
Functional analysts are a type of business analyst that specialize in a particular line of business, technology, domain, or industry. They are hired by organizations that have unique niche products and services. They immediately play the role of an authority because of their subject matter expertise. Their role is to analyze existing business systems in place and suggest improvements as and when required. They define the feasibility of the solution for a problem the business is involved in. Anyone looking for a career in this role should look to develop their interpersonal and managerial skills in order to achieve success.

5. Quantitative Analyst
These professionals are experts in mathematics, statistics, data collection, interpretation, and analysis. Their job is concerned with the financial and risk management of a company. They provide insights on data specifically in the investment sector. Their methods are based on hard data and hence are super accurate. Quantitative analysts can work under minimal supervision. Their success depends on their merit, knowledge, and dedication, and not on networking or politics. The scope of quantitative analysts in India is high because security is becoming increasingly complex and specialists who understand the maths behind security pricing that reduce risk and generate profits are extremely valuable.

6. Predictive Modeler
Predictive modelers are professionals who design models that make predictions based on the data fed into them. They are experts in using statistics, analytics, and technology to execute a proper predictive model. This field is new in India but has huge potential because of the automation aspect and the problem identification and solving scope of it. Professionals here can predict sports outcomes, TV ratings, or anything that is needed by the company.

7. Project Manager
As the name suggests, project managers lead projects of the company. Their job includes delving into the details of the project involved, analyzing the insights for the tasks required, and delegating it to the team members. They keep their team members motivated and make sure that timelines for the project are met. Leadership, team and risk management, communication, critical thinking, and so on are some of the skills they possess.

8. Statistician
A statistician loves statistics or anything that involves numbers. They are the ones responsible for collecting data using mathematical, scientific, and technical methods, analyzing and sorting it, to finally present all of it understandably. They help businesses make key decisions with the help of raw numbers and their insight on it. Some of the skills that they must have are data mining, visualization, organizational skills, and so on. Statisticians are in high demand in education, sports, healthcare, and financial firms. Government and private companies too take help of their expertise in India.

9. Data Architect
Data architects, as the name suggests are responsible for the design, creation, and management of the complete data architecture of an organization. The rise of big data has made the demand for data architects in the country to be quite high . Their role is to visualize and organize a data management framework for a company. Data modeling and design, a strong foundation in systems development, sales, and people management are some of the skills that they possess.

10. Customer Service Analyst
A customer service analyst uses the data from customer service departments, their observations, and market trend reports to get a clear picture of department operations and ways to improve them. Some of these professionals focus on improving the customer service experience and while others on improving sales. They work closely with marketing teams and the management to develop and implement these plans. Knowing the best customer service practices like conflict resolution and mediation is a must-have for these professionals.

11. Relationship Manager
Relationship managers are part of the sales team. Their job is to maintain relationships with clients and customers. They always keep an eye on the sales strategies of their competition and notify the sales team of any new opportunities. Their goal is to maintain a positive company image. Good communication skills are their main forte. They also have a deep understanding of various CRM software to keep track of the customer journeys.

12. Management Consultant
These professionals are problem solvers of any business challenges. They analyze company numbers and give suggestions for improvement. They also interview employees of the clients, prepare presentations and business proposals when required. They are hired by top firms, especially in the healthcare and design industries. Along with having an innate ability to work under pressure, they understand the business environment and have commercial awareness.

13. Personal Financial Advisor
As the name suggests, they assess the financial needs of individuals and help them with investment decisions. They do this by using proven data, their knowledge, and expertise to construct financial solutions to achieve these goals. They not only advise people on making proper investments, but also on saving your money in the form of budgeting, and insurance tax- saving strategies using data. They generally charge people a percentage of the amount they handle for them instead of a fixed sum.

14. Marketing Manager
These professionals create and implement marketing strategies for companies regularly. They are continuously testing new copies, creatives, and strategies to get the maximum results in a minimum budget. Creating budgets for marketing and media campaigns is one of their daily tasks. They know various verticals in the marketing sphere and they use their creative skill extensively while crafting strategies keeping the target audience in mind.

15. Financial Analyst
A financial analyst gathers data from companies and makes investment recommendations to them based on it. Spreadsheet maintenance, financial modeling, and development of investment theses are some of their daily tasks. They are continuously in conversation with company management and discuss marketing ideas with investors. They are always aware of the latest developments in their field as well as future economic conditions and ‘n’ number of variables one needs to track to make the correct financial decisions.

The above list of top 15 career opportunities in PGDM in business analytics shows that there are innumerable paths that open up for those opting for this course. One should be comfortable around numbers and be able to manage people effectively to build a successful career in them. The PGDM course offered at Welingkar institute offers you to learn and master exactly these skills in a short span of 2 years. Check out the complete details of the PGDM course here.
For More Details, click below Link: https://www.welingkar.org/programmes/full-time-programme/bengaluru/pgdm