Kraftinn - A Startup Idea By Two Brothers For Sustainable Living

By Author: mad4india
Total Articles: 21
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Global warming is real, and we all need to work on minimizing its effect with utmost priority. It is necessary to switch to sustainable means of living and to eco-friendly products. Today’s story is about a sibling duo who acted on this issue rather than being a mute spectator.

The Idea – KraftInn
Two brothers, Paramthesh Borkotoki and Parikshit Borkotoki came up with a start-up idea that uses locally available material in the Northeast. They established a start-up that made artistic products using eco-friendly material.

Besides creating products using natural resources, they also wanted to promote the North-eastern culture and employ local craft workers. So they established KraftInn in Jorhat, Assam.

Founder’s Background
The sibling duo is a resident of Assam. Paramthesh completed his MCA from Jorhat Engineering College. Parikshit pursued his MBA from Amity Business School, Noida. Their work experience over the years had taught them they should not miss any excellent opportunity. The idea of their start-up was one such opportunity.
Initial Phase
Initially, they began ...
... by creating lamps, bags, home decor, shawls, laundry baskets, etc. To create these products, they used bamboo, hyacinth, jute, cane, etc.

Assam has abundant bamboo resources. A team at KraftInn selects good quality bamboo to make bamboo products. The craft workers remove water hyacinths that block the flow of water in rivers and recycle it to make trendy bags.