123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Why Podcasting Should Be Every Law Firm’s Next Investment

Profile Picture
By Author: George Krishton
Total Articles: 1
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Amongst the law firms that I speak to, most are searching for effective ways to reach new clients and grow their presence in their community. I recently came across this article that outlines why law firms should produce a podcast, which is something I agree is relevant to the changing climate we are all now doing business in.

Starting a podcast may seem ridiculous to attorneys, but as the article states, The American Lawyer reports that General Counsel across the country list podcasts as a preferred medium of content consumption. Having a podcast for your law firm will enhance your ability to reach General Counsel at the firms you’d like to work with.

Not only do I recommend starting a podcast, but the time to do it is now. With the pandemic in 2020 changing the landscape for everyone, 2021 is projected to be the biggest year yet for content creation and consumption. With the largest number of people ever working from home, consumers are gravitating towards podcasts as a break from the short, attention-grabbing media that clutters the internet and the tired webinars and zoom meetings they can’t escape.

Consumers ...
... want more substantive content, and it shows. From 2019 to 2020, both the number of Americans who listen to podcasts and the number familiar with podcasts went up by 5 points. With the kind of the year 2021 will be, the number of Americans yearning for a more lasting connection with brands through media continues to expand.

Fortunately, law firms are no exception. While the legal industry may be consistently misconstrued as antiquated, there is no reason your firm can’t change with the times. You can be an early adopter of the medium instead of a follower, or worse.

Here are 6 reasons why it would be useful for you and your firm to start a podcast:

1. Establish yourself as an expert in your field and attain more credibility.
2. Build brand trust and loyalty for your firm by being seen as “helpful.”
3. Attract clients and garner referrals.
4. Become a thought-leader by discussing recent legal trends and developments.
5. Develop a network of strategic relationships through guest interviews.
6. Create opportunities for expert interviews with local media.

There has never been a better time for businesses, large and small, to start a podcast. For your law firm to continue to grow in 2021 and beyond, a podcast is a step in the right direction.

Total Views: 62Word Count: 396See All articles From Author

Add Comment

Marketing Articles

1. A Discussion On Morale Patches And The Value Offered By Them
Author: Gracie Rutherford

2. Diagnostic Imaging Services Market - Emerging Advancements In Medical Imaging Devices
Author: MarketsandMarkets

3. How To Use Influencer Marketing To Boost Your Website Traffic?
Author: Jerry Perkins

4. Starbucks In China
Author: Lola Nickson

5. How To Make Money With An Online Webinar Platform
Author: Justin Taylor

6. Giving Storage Systems The Automated Advantage
Author: Kompress India

7. Kompress And The Science Of Warehousing Storage Solutions
Author: Kompress India

8. Digital Marketing Strategies: Voice Marketing
Author: Marx Mcinvale

9. 5 Compelling Benefits Of Video Marketing
Author: Online Consulting

10. Business Networking Essentials: What You Need To Know
Author: George Katsoudas

11. Grayscale Ethereum Trust Trades At November Premium - Ether Sails Past Btc's Daily Volume
Author: Vandana Mrigwani

12. Top Digital Marketing Strategies To Promote Your Mobile App
Author: Ingenious BluPrint

13. Tips For Worthwhile Digital Marketing In The Real Estate Domain
Author: Barry Elvis

14. Best Online Reputation Management Company In Dubai
Author: Eleza Beth

15. 3 Things You Must Know About Podcast Advertising
Author: Justin Taylor

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: