What Stops Us From Making A Responsive Ecommerce Website? Here’s How To Get It

By Author: Nissivarghnese
Total Articles: 1
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What is stopping you to adopt a responsive web design for your online store?

Complex website
You aren’t sure if your eCommerce website is recommended to have responsive web design as there is a myth that complex websites can’t be turned responsive.

Content display
You are worried about the content display. You feel there will be a loss of information if your website becomes responsive as the content shrinks to fit the screen size.

Mobile apps or responsive web design
While doing market research, you found that many popular websites like Facebook, Amazon, Twitter, don’t have a responsive web design, yet they are the most frequently visited websites. But, you must have noticed that they have mobile apps as their websites have a heavy flow of traffic every day.

Therefore, rather than opting for a responsive design, they opted for a mobile app as millions of users log in every day.

Responsive Vs. Adaptive

There is a myth that if you combine responsive with adaptive web design, you will get benefits of both. First of all, responsive design is all about using the ...
... same HTML code across all the devices and adaptive is all about using different codes for different devices. To get the benefits of responsive web design, you need to put efforts only behind it to build your website with a responsive design.

Cost:

Another concern is the cost to build a responsive eCommerce website for your online store. Typically, a responsive website will include content and images that will be viewed on desktop and mobile devices. These content and images should be crafted keeping in mind loading time and engagement.

There will be a cost associated with actively testing mobile load speeds for the best results in addition to test different image resolutions.

For ensuring a seamless operation of your website, custom responsive website features have to be incorporated and every feature is separately priced. You need to hire a responsive web designer or you may consult a leading eCommerce development company for your online store to get a professionally crafted website that caters to your requirements.

Benefits of Responsive web design

With responsive web design, you can combat issues like:

The decrease in overall traffic
Dropping organic visits & ranking
Lacking behind in the competition
Decreasing sales & revenue
Low conversion rates
High bounce rates
Poor user experience
Declining leads generation ratio
Some benefits of having a responsive web design:

​​​​​​​Optimal user-experience
Flexible and efficient website management
Lead generation
Connect to a wider audience
Simplified analytics tracking
Easy to maintain
Boost for SEO
Brand visibility and reputation
How to get a responsive web design?

1.Flexible images: Create elastic and liquid layouts with CSS for fluid grids, images, and smart mark-up. Some popular techniques to get fluid grids and images are hiding and revealing portions of images, creating sliding composite images, and foreground images that scale with the layout.

2.Get A Plugin: Checkout multiple themes that are available in the eCommerce platform and marketplace. Select and install a well-suited responsive eCommerce theme plugin to your online store.

3.Redesign Your Store: One of the finest approaches, in the long run, as an online merchant, is building an eCommerce website that is responsive to multiple screen sizes or the browser window. This helps to optimize customers’ and visitors’ experience. Make sure that the loading speed on all devices is between 2-4 seconds otherwise, customers will leave your website.

In a nutshell

To have a successful eCommerce website, you need to try all the possible aspects of web design to provide an optimal user-experience to online users. This will directly affect your conversion rate and sales. Leveraging the multiple benefits of responsive store features, you get to connect with a wider audience, thus creating a greater impact on your brand. Improve your visitors’ experience today by optimizing your eCommerce website for a responsive design.

Digital Marketer at Fortunesoft Singapore, a high-end software product engineering and consulting company providing full-cycle software development services for enterprises and startups.