Teeth Whitening Business: Top Multi-channel E-commerce Strategies For 2021

By Author: Shailesh Gajjar
Total Articles: 159
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2020 is officially over and we are well into the New Year with our list of goals and resolutions for 2021. If you are ready to build a successful e-commerce strategy for your teeth whitening business, you cannot just rely on your website.

2021 Marketing Mantra: Be Present where your Customers are!

Do not worry if your website is the primary source of sales for your teeth whitening business. Yes, websites are still relevant, and they will be for several years to come however, a savvy businessperson knows having products on multiple platforms improves their chances of selling more. According to a survey, merchants who are on three-plus channels sell 156% more.

The presence of your private label teeth whitening brand should go beyond the brick-and-mortar store and online website. It means you should be present on social media, online communities, messaging apps, and everywhere else.

1. E-commerce is still in a very nascent stage, and the market is yet to be saturated. Only 5% of marketers have the resources to market across multi-channels. If you want to differentiate yourself from other teeth whitening ...
... product sellers, you will have to take advantage of various selling platforms.

2. Customers perform due diligence before hitting the “Add to Cart” button. They do not rely on a single platform to make the decision. They visit multiple marketplaces, research several brands, and read many reviews to make an informed purchase.

3. Companies that adopt a multi-channel e-commerce approach enjoy better customer retention and improved sales numbers. By being available on multiple e-commerce platforms, you will capture the mind share of customers and it will lead to an increased market share in the future.

Should you sell your Teeth Whitening Products on all Channels?

Your choice depends on the current infrastructure, ability to source products on time, customer preferences, and marketing goals for 2021.

The first order of business: create a website and start building a customer base. Research the behavior of customers who buy teeth whitening products. Do they frequent Amazon or any other online marketplace to purchase teeth whitening kits? Are customers visiting their local department or drug stores to buy OTC products such as teeth whitening pens or teeth whitening strips? Does your audience prefer using the Instagram Shop section to brighten their smiles? Do you receive inquiries over WhatsApp and other messaging apps?

Understanding your target market will allow you to custom create your strategies. Think about what products move quickly and offer a better return on investment and include them while selling on different marketplaces. For example, teeth whitening pens and dental whitening strips are quite popular among customers who want quick solutions. Adding them to your portfolio on Amazon and Instagram will grow your sales exponentially.

You also need to find out about the fee structure of different sales channels. Will they offer drop-ship services, or will you have to ship all the products on your own? For example, the Fulfilled by Amazon (FBA) model is a lucrative option for teeth whitening products.

Are you ready to Scale the Operations?

If you start selling on multiple e-commerce platforms and marketplaces such as Amazon, Walmart, eBay, Etsy, Instagram, Facebook, and many more, how will you manage the increased traffic? Do you have a team ready to tackle the issues of scaling the operations?

Major e-commerce platforms such as Magento, Shopify and BigCommerce offer pre-built, multi-channel integrations and software applications. For example, Sellbrite helps you add marketplaces to your account and link them together for easy management. BigCommerce comes with pre-built integrations to help you streamline the different e-commerce channels and manage your inventory online.

Will you be able to Source Teeth Whitening Products easily?

A robust solution to the problem can be your teeth whitening product manufacturer. Modern manufacturers are not just suppliers of dental whitening kits and syringes. They also focus on helping you grow your business with unique marketing solutions. Choose a manufacturer with years of experience in the industry. The company will help you to create successful strategies and enable you to scale your operations.

You can even discuss inventory and warehouse services with the manufacturer. This way, you can take care of the increased demand without investing a large sum of money in warehousing rentals.

2021 is the Year of Smart Marketing Decisions!

When it comes to making wiser and smarter marketing decisions in the New Year, critical evaluation of your business is mandatory. Understand the current infrastructure of your business and learn what changes are feasible for you. Do not shy away from seeking help from expert teeth whitening product manufacturers so that you can focus on your core business.

Let’s make 2021 the year of YOUR success!

Do you want to sell more teeth whitening kits, dental whitening pens and syringes? Want to build successful private label teeth whitening brand? Work with expert teeth whitening products manufacturer to enjoy a steady supply of products and useful marketing insights to take your business to the next level.

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