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Ppc Trends You Can't Ignore In 2021
PPC is as fluent and dynamic as it ever has been. The best practices from a couple of years ago may not be the best practices today as the industry evolves to get better and to adapt to changing markets. So, what will be the big trends in Pay-Per-Click advertising in 2021? Here are a few trends you can't ignore in 2021!
Trend 1: Alternative PPC Platforms
There are a lot of alternative PPC platforms that you can use to diversify your ad spend.
More and more professionals are interacting on LinkedIn while shoppers are spending more time browsing and shopping on Amazon. That's why it's important to consider alternative PPC platforms in 2021. Did you know when it comes to PPC, Google and Facebook have dominated the industry with 37.2% and 19.6% of the digital advertising market, respectively?
Trend 2: Virtual Reality Ads
The idea behind virtual reality ads by the PPC agency in Albuquerque is to allow viewers to try out the product before they actually buy it.
Four ways that virtual reality can transform PPC ads
-360-degree videos will help consumers learn more about and interact with the products.
-Since most Millennials and Gen Zers are using VR, targeting that age group will be easy in the coming years.
-VR will give insight into what parts of the screen viewers are looking at and the parts they have chosen to interact with.
-VR technology uses eye-tracking technology to activate an ad. When the user gazes at it for a couple of moments, the ad will start.
Trend 3: Voice Search for PPC Campaigns
You must think about creating campaigns that focus on voice search because:
-By 2022, voice commerce sales will reach $40 billion.
-By 2022, 50% of consumers will be using voice shopping.
Trend 4: YouTube Masthead on TV Screens
Targeting and other ad-serving options for Masthead ads on TV screens are the same as other Masthead campaigns booked on a CPM basis.
Key things to know about Masthead on TV screens:
-The Masthead on TV screens is only available on a CPM basis.
-It is currently in the beta stage. The full version is expected to roll out in early 2020.
-You can't add a CTA to a Masthead ad on TV screens.
Trend 5: Smart Bidding
Smart Bidding works for a number of PPC goals, including:
-Maximize Conversions: Increase your conversion rate.
-Target ROAS: Get the best return on investment (ROI) on your spending.
-Target CPA: Generate new leads and customers for your desired cost per acquisition.
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