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Hottest Development Trends In Magento Webshops To Anticipate In 2021
The new social norms of the past year have paved the way forward for 2021. With social distancing and work-from-home likely to continue for some time, demand for webshop developers shall witness an all-time high this year. And since Magento proves to be a strong foundation for successful online stores, webshop owners are eagerly awaiting to take a sneak-peek into the newest development trends. After all, the same shall determine the benefits of the ever-evolving platform. To one’s delight, plenty of exciting Magento webshop development trends are en route.
The article shall discuss them. Read on to explore the elements of a cutting-edge website and the way they plan to intrigue your clients.
Emerging Trends in Magento Webshop Development
The year 2021 has in store, some of the next big things. If you are scrambling to keep pace with your competitors and keenly finding every opportunity to stand out from the crowd, here’s how you can stay ahead in the race.
1. AR/VR in Online Shopping
Millennials today are fond of technology. Webshops that infuse it shall best meet the needs of them. A combination of Augmented Reality (AR) and Virtual Reality (VR) serves the purpose, with the former enabling virtual testing of the featured product. The same also plays a significant role in building up a webshop. With the trends speaking in favour of them, we hope you get a cue on the way to enhance the online shopping experience of customers.
2. Voice Search on Webshop
Research reveals that 20% of the population is already using voice search to shop online. The figure is expected to rise to 50% in the upcoming year. And why not! It has simplified customer shopping experience to such an extent that they need not type a single word to explore their favourites. Moreover, Google makes it mandatory to introduce textual content into webshops for voice search. Those that ensure the same enjoy stark visibility in the snippets of SERP. So, go ahead and handle your search queries as conversations to reap the benefits of this trend!
3. Headless Commerce
Statistics disclose a rise in online spend from smartphones to 50% by next year. This fact means merchants must hurriedly invest in headless commerce so they may leverage the agility and flexibility of this technology to enhance the online shopping experience of customers. The best thing about it is ERP or CRM, which provides complete freedom to the marketing team to launch exclusive offers, update the price or create live updates, without depending on the developer.
Chatbots are already handling 85% of customer interactions. The same has helped merchants to retain customers and win their loyalty. The usage of such chatbots shall further grow in 2021. Those who have powered their websites with Magento shall enjoy plenty of extensions and plugins with chatbots.
5. Intelligent Commerce
By Intelligent Commerce, we are hinting at visual AI of Magento-powered webshops. The algorithm is responsible for the similar-looking items popping up from your catalogue without you spending hours on navigation. In 2021, this algorithm will accompany live search, also powered by AI. Features like intuitive search in them will encourage merchants to predict customer choices based on search history. Also, it will help merchants to convince shoppers to purchase items that they want them to buy.
6. B2B Features
Plenty of features are on the horizon to personalise the B2B experience with the most trending ones being - VR, AR, rewards programs, omnichannel experience, UX, accelerated B2B order fulfilment, multi-channel selling, video marketing etc. Furthermore, backend integrations shall soon accelerate. All thanks to Magento for collaborating with the EAI (Enterprise Application Integration) platform!
7. Personalised Push Notifications
Never undermine the potentials of push notifications, especially this year! The feature has already attracted plenty of customers to Magento-powered stores. With Magento 2 unveiling variety of push notification extensions, you can now capture more customers by updating them about the latest offers. You can also pull them back by reminding them about their abandoned cart.
Magento-powered webshops shall continue to reign in 2021. Their ability to transform customer experiences will make them the preferred choice for brands. If you are one of them, seeking ways to earn an upper edge in the market, stay abreast of the new Magento development trends.
The author finds Magento webshops fascinating. She keeps a tab on all its latest updates to spread the word about them to her readers and help them establish a stronger hold in the market.
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