Internet Marketing For Franchises

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Franchise opportunities abound right now. From restaurants to boutiques, many people are turning to franchises for a chance to make their own way in the world. Many people feel that once you purchase a franchise, the ‘hard’ work is done for you †especially in the arena of marketing. While it is true that ‘corporate’ will provide you with support for a marketing campaign, truly successful franchisees do a lot of marketing legwork themselves. Internet marketing for franchises is a unique way to market your business on the Internet, allowing you to capitalize on all the World Wide Web has to offer.

Advertising your franchise on line requires a little bit of planning. Consider the following questions before you begin.

1. What is unique about the product or service that you are offering? Even though your business is a franchise, you have to figure out what is special about your branch and market.
2. Who is your target market? Determining the ideal age, sex, income level and location of your client base will help you tailor your online ...
... marketing efforts.
3. What do you hope to achieve with your Internet marketing plan? Are you hoping to drive traffic to your business or simply generate leads or a mailing list?

As you can see, answering these questions will allow you to begin to formulate your overall marketing plan. Use the information provided by the answers combined with some simple SEO (Search Engine Optimization) strategies to really make a difference to your bottom line. The following SEO techniques, tweaked for use by franchisees are a great place to start.

1. Define keywords and target search phrases: In many cases your corporate office may be able to assist you with this. If not, begin your search by checking out the websites of co-franchisees and carefully review provided marketing materials for ideas.
2. Focus on branding: In the case of a franchise opportunity you probably won’t have to focus too much on building a brand name, simply on supporting the brand and using it in marketing your franchise.
3. Social Media Optimization: Some franchises may be the best fit for marketing through social media. Develop a social media plan that will keep your name and location out front
4. Sponsored Search (PPC): Be sure to include PPC (Pay per Click) in your marketing plan. The money you spend on this will be well worth it. Don’t forget that you are competing with other franchisees that are selling your same product or service, so you have to make your location stand out!

Finally, remember to tread a careful line between supporting your fellow franchisees and allowing them to cannibalize your sales. It may be beneficial to share a website for marketing purposes, but then again it may hurt your chance at developing a client base. Carefully test your options before deciding.

Anyone who has decided to purchase a franchise should consider implementing a full fledged Internet marketing plan. Work closely with your corporate office to ensure your advertising has the biggest impact possible. Before you even purchase a franchise you should make certain that your website for your franchise is under your control. You need to know whether the on-page elements can be modified, whether you can add content and sections. Without these “freedoms” you will be stuck with what you have without the ability to really market yourself through organic SEO.

Contact us for a free initial consultation. It’s your first step.