10 Key Principles To Marketing Design

By Author: Barry Elvis
Total Articles: 170
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When it comes to marketing design, you should make sure that everything you create is guided by ten key design principles. These principles are fairly standard for designs and by adhering to them, you can make sure that your designs always look amazing. In this article, we’ll break down each of these marketing design principles.

Composition

Composition is arranging all of your graphic elements in a manner that is pleasing to the eye without being jumbled or inconsistent. There are templates for this, but if you’re looking to create your own brand identity, you’ll need to be able to utilize composition without rote templates.

Emphasis

Emphasis helps you to make certain elements of your design stand out. If everything looks the exact same and has the same size, the users eyes aren’t drawn anywhere in particular. Use emphasis to highlight the focal points of your design.

Contrast

Contrast is when two elements are in direct opposition to each other and it helps the eye discern between the two elements. Think about how easy it is to see white on a black background ...
... or vice versa.

Direction

Direction is how the average user will flow through your design. With good marketing design direction, your users should have their eye drawn exactly where you want it to be and they should browse your page in the order you intend.

Balance

Balancing your design elements helps your marketing design to be visually pleasing. Using symmetry or asymmetry to create a consistent sense of balance is important.

Proximity

Proximity helps users discern what objects are related. When objects are in closer proximity to each other, the user can tell that those elements go together.

Proportion

Proportion relates to how different sizes of elements look well together and create a sense of harmony.

Variety

Visual variety in marketing design helps to stimulate the mind. If everything looks too similar then the user won’t be engaged with the design or the information contained within.

Rhythm

Rhythm is when different elements of the design are used throughout the page. This creates a sense of flow and helps the user see that everything goes together.

Unity

Unity is a sense of harmony between all the principles. When marketing design has unity it gives it a sense of being finished.

Keeping marketing design principles in mind when creating something is important if you want to create an alluring and consistent brand image. If you aren’t experienced with design, make sure to utilize someone who is to ensure your brand is appealing to customers.

Author Bio:-

I'm Barry Elvis, graphic design consultant, providing useful info about PowerPoint presentation, digital ads and brand & landing page design ideas for SME's. You can find my thoughts at designers on hire blog. To find brand consulting services, visit this website.