What Is The Future Scope Of The Digital Marketing In India

By Author: Janvi Tyagi
Total Articles: 3
Comment this article

It is an evident fact that business of any type or nature largely depends on digital marketing for their all the promotional conducts. This has made demand of digital marketing on large sphere and broad need of digital marketing experts who balance the supply in the field.

What is Digital Marketing Actually?

Digital marketing is broadly defined as strong marketing efforts that centre on all the trending online channels. Though it is somehow alike traditional marketing wherein you have a product to sell and you do it in different exciting ways to engage with your customers for brand awareness and finally close the sale while achieving your goal.

Technically, in this era, digital marketing has become essential element of business growth and development. With new digital channels and consumer habits it can be concluded that business is rapidly moving to the digital world for marketing. Thus, giving rise to a surplus of digital marketing opportunities for professionals.

Moreover, the plenty of opportunity in digital marketing combined with various ...
... channels needed to unlock a successful marketing strategy too. This greatly signifies that talents that have good marketing skills have lots of scope while building career in digital marketing.

Building a career in digital marketing also provide professionals with an opportunity to grow and learn. Digital marketing includes more sales, skills and roles when compared to marketing.
Below is the list of general spot that a digital marketing proficient can opt during their career or training. It Includes -

1. Mobile Marketing
2. Video Production
3. E-commerce
4. Social Media
5. Web Development
6. Analytics
7. Business Marketing Strategy

Conclusion – Though digital marketing is a fast-paced and demanding job but it demands for perfect and special digital marketing training and skill set. So, you can say that only professional and focused talent can pursue a career in digital marketing. If you have the required skill to opt digital marketing as career than you are in the right place.

Scope of Digital Marketing

Since a decade the field of digital marketing is witnessed to be rapidly flourishing in whole over the world including India. It is because -

It is believed that in India by 2021the internet traffic will be 291 times then whole of the internet traffic it was in the year 2005.

Recorded internet traffic will rise at an annual growth rate of 32% within the time period of 2016 to 2021.

It is estimated that the numbers number of networked devices will increase to 2.0 billion by 2021as it was 1.4 billion in year 2015.

No doubt that IP traffic will reach 5 gigabytes per capita by 2021

Several job opportunities were generated in this domain that resulted over 1.5 lakh jobs in 2016. It is estimated to get increased to nearly 8 lakhs by the first quarter of 2017.

Conclusion – Various surveys and reach studies by several forums have indicated that the above-mentioned numbers will grow with the apparent growth of digitalization. In India, the idea of Digital India is being widely promoted in every platform in all over the country. This promotion of digital interaction by country government itself speaks about broaden scope of Digital Marketing.