Ultimate Content Marketing Checklist

By Author: Austin Stanfel is the current CMO at Creative
Total Articles: 633
Comment this article

The year 2021 will be one in which businesses try to use content marketing to its full potential, and it is due to this that you should know everything about content marketing. Here is the ultimate content marketing checklist for you to take your business to the next level.

1. Document the Content Marketing Strategy
For your business to succeed, it is vital for you to document the content marketing strategy throughout the entire process.

2. Analyze the Competitor Tactics
If you want to stay ahead of the game, you have to analyze the tactics of your competitors.

3. Analyze Customer Experience
There are many tools which you can use to analyze customer experience, and it will help you create an effective digital marketing strategy.

4. Write about the Best Content Topics with Topic Research
A business which wants to ensure that it generates an enormous amount of traffic regularly would need to do topic research to come up with the best content topics.

5. Match ...
... the Content with Customer Journey
The content needs to match the level of customer journey meaning that if a customer is new, then he would be targeted different through content as compared to an old customer.

6. Collaborate with the Sales Team
There is a lot one can learn from the business sales team which is why it is vital to collaborate with them.

7. Identify Customer Problems with Customer Support
Customer Support is critical for content marketing to be effective.

8. Browse through Forums to Find Out Just What Customers Want
There are many forums which available and businesses can use these to find out what customers are interested in.

9. Ensure that the Content is SEO-Friendly
SEO has revolutionized marketing which is why you need to ensure that the content is SEO-friendly if you want to get the maximum advantage of online marketing.

10. Post short Videos on Instagram and Facebook
Video content is one of the most effective ways to engage with customers which is why you need to post short videos on Instagram and Facebook.

11. Make Use of YouTube
Businesses need to make use of all online platforms, and YouTube is one of these. Post videos on YouTube to attract new customers and improve the brand image.

12. Create Interactive Content
Interactive content is useful as it ensures that customers engage with the business which leads to increased sales.

13. Publish Articles
Make sure to publish articles which offer helpful advice to customers as they would be grateful for the free knowledge. The goal of articles should be to educate the audience.

14. Tailor Content for Mobile Use
More and more people use mobile phones to browse the internet than ever before, and if you want to break into this market, then you need to create content tailored towards mobile users.

15. Leverage Micro Influencers
Micro influencers such as bloggers, YouTubers and the like can be used to increase traffic to the website and even lead to a rise in sales. Many bloggers and YouTubers enjoy working with companies.

for more information contact Austin Stanfel is the current CMO at Creative Recreational Systems, Inc. – A Commercial Recreation Equipment Importer and CEO of Stanfel Media

My name is Michel Marsin and i work full time as a freelance writer, editor former social worker. I am passionate about writing articles on different topics.