How To Use Linkedin To Make More Sales- Strategies That Work In 2021

By Author: Marya Lizabeth
Total Articles: 42
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If there is any No.1 platform that you should be using for marketing and making more sales is LinkedIn. The platform gives a lot of opportunities to connect and engage with the right prospects.
Some people still believe that cold calling is a better approach to make more sales. By making hundreds of calls daily just to hear crickets, you are just wasting your valuable time on leads that aren’t actually your leads.
If you think LinkedIn is not a better way to generate leads, you’re probably doing it wrong. Here are 4 proven LinkedIn strategies that you must consider if you really want to generate leads in 2020.

1. Use LinkedIn Automation Tools to Grow Your Sales

Sales reps and marketing teams who have been into cold calling mist admit that it’s a time-consuming process and give awfully slow progress.
Now that customers have a lot of options, you must shift your attention towards knowing your customer better and providing them exactly what they are looking for.
For that, you need to find your ideal prospects who might be looking for the services you are offering. You might ...
... be using traditional methods to find the right leads on LinkedIn but it’s time-consuming.
Instead, you can use advance LinkedIn automation tools.
The best LinkedIn automation tools will enable you to find the right prospects, connect with them, generate leads, and boost your conversion rate in a short time.

2. Don’t Grow Your Network Blindly

No doubt that LinkedIn is all about networking. However, connecting with random people who are no good for your business is useless. There is no point in growing the number of your LinkedIn connections if they are irrelevant to your business.
An advanced LinkedIn automation tool will filter out the right people who are relevant to your industry and can be your potential clients. LinkedIn automation tools have advance filtering systems to sift through the mountain of prospects on LinkedIn and connect you with potential leads that you move down to your sales funnel.

3. Send Personalized Messages

Personalization is becoming very important in B2B marketing. When you send your prospects highly personalized messages tailored to their interests, they are 90% more likely to respond to you.
B2B marketers can use personalization tools to scale their outreach. They can use advanced LinkedIn automation tools to send hyper-personalized messages to thousands of prospects. Using the best LinkedIn automation tools 2020, you can run highly personalized campaigns that are more likely to generate hundreds of qualified leads.

4. Engage with the Target Audience

No matter how good your product or service is, you won’t get outcomes until you engage with the right prospects.
You should have an idea who your buyer persona is.
What are their interests?
What type of product do they need?
What are their problems and what solution can you provide?

A LinkedIn automation tool will provide you with all the relevant information about each prospect so you nurture your leads and move them down the sales funnel.