India's Fastest Growing Startups

By Author: ciolookindia
Total Articles: 64
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Nothing is as dynamic as a business. The continuous transformation happening in the business is either a sign of growth or a recipe for disaster. The difference between both is a carefully implemented plan and a distinctive approach towards business problems which permutes effective solutions. The key to keep up with the ever-changing environment of business is to quickly adapt to the changes it is presenting.
The business world grows above and beyond anyone’s comprehension. People claim to have insights and share the same with the wantapreneurs, but in reality, it is very complex in terms of forecasting. Everything depends upon possibilities and the best way to keep up with those possibilities is to go with the flow.
What disrupts this flow is innovation in business. A lot of entrepreneurs drive innovation in their business to make a difference in the market. Those who disrupt the market, manage to stay at the top of the food chain. In the competitive market, businesses tend to lose their way in preaching about their product or service and sometimes spreading wrong message through their brands gets the deal ...
... done (down the drain to be exact).
What sets a business right is their mission, vision, and core values. If these are on-point and the business is doing everything it can to stay relevant with its principles, it can be said that this company/organization is contributing towards its sustainable growth. Now this is just a normal scenario where the business is meeting its targets and showing a branched growth. To do something extraordinary, innovation matters a lot.
There are businesses that have been in the market for a long time but now have become stagnant despite their products or services are in demand. This sometimes is due to their ignorant approach towards market trends and inability to cater to the dynamic needs of their clientele.
Whereas a new entity coming in the market with no or less experience is spontaneously gaining a huge chunk of existing customer-base as well as acquiring new customers is leveraging innovative tools and techniques to enhance its outreach. This flux in the marketplace is created because of one’s refusal to adapt and another’s chance to grasp the opportunity.
The most important role in these dynamics is played by an element called creativity. Creativity in business has been a taboo for most of the organizations that believed in traditional practices and established processes. Trying something new was always observed as a risk with uncertain results waiting at the end of the tunnel. But there are some organizations that believed in creativity and took the bold decision of incorporating it in their workplace which evidently enhanced their business operations.
There are stories of companies imbibing creativity in their work culture and experiencing operational output at unimaginable levels. Creativity has always been a muse to success and that is why entrepreneurs should take a closer look towards changing some things around them.
Creativity in business inspires, challenges, and assists people in locating innovative solutions that create opportunities from problems. Amazing ideas, new concepts, and sometimes fresh outlook can change the business altogether for the better. People have observed that creativity promotes productivity. It helps in solving dynamic problems while giving a competitive edge over other businesses in the market. All in all, creativity has the potential to change the business world and those leverage its potential make it to the top of the corporate mountain.
Entrepreneurs in this tech-driven age have the opportunity to create something unique for themselves as well as their customers. The only differential factor remains the application of creative approach and driving results from the same. Entrepreneurs who are successful in doing that, can transform the world we know taking us to a brighter tomorrow.

Starting a business is never easy. If creativity is leveraged at the right time and in the right context, every business is capable of scaling or rather growing at a sustainable pace. That is why our team at CIO Look India has focused on these growing enterprises and have brought our readers, intriguing stories of startups that are ready to take the Indian business paradigm by the storm. Read away!