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Everything You Should Know About Billboard Advertising

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By Author: Alastair Noble
Total Articles: 22
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billboard advertising

Billboards refer to a large advertising space that is aimed at grabbing the attention of both motorist and pedestrians. The term billboard is derived from ‘building board’. You can see billboard advertising on most highways that lead to large cities and also within the town itself. The ads come in a different sizes and shapes. People, mainly who drive, get to see a lot of these ads every day. Billboards are usually placed in high traffic areas and are useful for broadcasting your business and building awareness. As they are in such busy areas, billboards tend to have the highest number of impressions and views when compared to other marketing methods.

Usage and placement of billboard advertising:

Billboards should be strategically positioned around high traffic areas so that they can leave a good impression on the target audience. If used appropriately, billboards are a golden opportunity to do groundbreaking ...
... work. In the past, these were created using different sections of the paper that are put together to create a single image. Then it advanced vinyl material which made it possible for the whole picture to be printed on a single sheet. Later it further graduated to a digital display panel that can be erected more easily.

The average time for a billboard advertising to be on display is about three months for its efforts to be felt. The contents on the billboard should be evergreen so that it will remain relevant all through this period. If you like to, you can share the billboards with other companies so that your ad swap out every couple of minutes.

Billboard prices are affordable, and it is a quick read in general. It is therefore advised that you carefully consider the type of message you want to add in.

How to create a billboard that leaves the most impact?

More About the Author

We are a full service, media buying agency with expertise in traditional and digital media. We offer our clients turn-key solutions including creative, production and media planning/buying, as well as a full digital advertising suite including Social, Video, Adwords and Display . With leading in-house technologies, BMR services all business types and campaign sizes. From one off campaigns to fully integrated national campaigns. Over 20 years, we have written and produced hundreds of Radio and TV commercials, social videos, digital display ads, outdoor and press ads. We have a pool of Australian creative and production collaborators across TV, Radio, Social, Video/3D, Graphic Design, Digital Ad Production (HTML5/Rich Media/Animated GIFs) Responsive Web Design and Landing Page. With BMR it’s easy and affordable to make ads. To know more, visit https://bestmediarates.com.au/ or call 1300 81 44 88.

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