Ways To Generate Traffic To Your Wechat Shop

By Author: Damon Za
Total Articles: 80
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WeChat began as a messaging APP, and within a short period extended its functions to include social media and services. But, the core of the WeChat business model is e-commerce: the ability of WeChat for becoming the electronic wallet of its users. When users are accessing your website through WeChat, they can use WeChat as a billing system for checking -out through a “one-click-payment”. This enables a seamless user experience and a good increase in your sales conversion rate.

Generating traffic to your WeChat shop

WeChat is not a searched-based ecosystem. You have to help your customers find your shop.

Here are a few major options for driving traffic to your WeChat store.

WeChat influencers

Most brands especially brands that are new to China choose to leverage Chinese influencers or bloggers for driving traffic. For launching a new brand in China, the endorsement of influencers is crucial for gaining initial momentum. There is a deep integration between WeChat mini-programs and influencer posts that enables one to go in 1 click from content to purchase. This integration enables significant ...
... conversion rates on influencer campaigns. Due to the specificities of the Chinese market, influencers have much more power in China than they do in the West.

WeChat display advertising

WeChat advertising is a powerful but sometimes expensive for driving traffic to your WeChat official account or WeChat store. There are three types of WeChat advertising formats.

WeChat Moment ads are displayed in the user’s social timeline. They are expensive around 100 RMB for 1,000 impressions but are highly visible and a powerful branding tool.

WeChat Banner ads are banners displayed at the bottom of other WeChat Official Accounts articles such as a banner on a website. They are more affordable than WeChat Moment ads; a follower from WeChat banner ads will typically cost around 13-15 RMB but do not carry the same impact in terms of PR and conversion.

The final option is WeChat Mini-program ads displayed on 3rd party Mini-programs. They consist of pop-up ads, banner ads, or auto-played videos; for example, after a user wins or loses at a WeChat Mini-game. They are extremely efficient for followers’ acquisition. They have among the lowest cost-per-follower with around 5 RMB per follower on average against around 11 RMB per follower for banner ads, and upwards of 35 RMB per follower for Moments ads.

Cross-promotion with other WeChat Official Accounts and driving traffic from other platform and social networks

Cross-promotion between official accounts is a powerful way of driving traffic and acquiring followers. It is true both for B2C businesses by collaborating with lifestyle or other influencers and for B2B businesses through a partnership with other accounts in your industry or targeting the same B2B customers. A recent poll shows that recommendation from other accounts was the primary way WeChat users can discover new accounts to follow.

You can leverage your existing brand assets for driving traffic to your WeChat Account.

These include ensuring that your WeChat QR code is included on your WeChat Shop home page, or running an outbound email campaign to your existing users/customers asking them to follow your WeChat Account.

AdsToChina.Westwin is a digital marketing agency in China specializing in WeChat & Weibo marketing ( AdstoChina.Westwin/WeChat-Shop ), cross border ecommerce services, market research, web hosting, Baidu PPC advertising, SEO, SEM, and more. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.