How To Get Buy Box In Amazon

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When you finish this post you will know what the Buy Box is, the requirements to get it, and the atomic number of the Barium. The first two questions are basic if you are going to sell on Amazon and the second will come in handy if you want to know how many protons an atom of that element has for a crossword puzzle or a bar discussion.

What is the Amazon Buy Box?
As you well know, in the Amazon product sheets there is always a price for the item you are going to buy, a buy button, and a defaulting seller associated with that direct purchase button.

Well, let’s say that the seller that appears predefined is the one who has won the Buy Box and, therefore, is the one chosen to appear in that box on the right next to its corresponding “add to cart” button. Below (in some product sheets and in others as a link to “new from” in the description) the other sellers appear so that you can compare prices, but they have not managed to gain the privileged place and will have to continue scratching to see if better luck next time.

How to win the Buy Box
List-of-factors-in-Amazon- -Buy-Box

We ...
... enter the matter. We are going to break down the factors that decide whether it is one seller or another who takes the jackpot.

We know that Amazon is a company that prioritizes customer experience. It is not a question of philanthropy or anything like that, what happens is that they know very well that satisfied customers buy again and, precisely in recurrence, is the key to profitability, you know: hence their obsession with Prime customers who At the end of the year, about $ 1,300 is spent as opposed to the 700 left by non-Prime customers.

What does this have to do with achieving the Buy Box? Well, actually a lot. You have to have the highest possible level of performance if you want to achieve it.

Amazon SEO factors come into the Buy Box and all of the following too.

Conclusion
If you really want to sell on Amazon it is necessary to win the Buy Box, another thing is to stay halfway. It’s not easy, the fight can be tougher than the fight at Thermopylae, but that’s how things are at Amazon.

When in doubt, the answer is always the same: the best for your buyer, and I say buyer because the customer is for Bezos, who is the one who generates recurrence and loyalty. You, hopefully, are limited to being an intermediary with a circumstantial role in all this.