Esports Talent: Why Do You Need An Agent?

By Author: Marx Mcinvale
Total Articles: 4
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The eSports Revolution

Video games have come a long way since the early days of consoles like the Odyssey. From the video game crash to the bit wars on into the console wars of today, video gaming has been making a gradual, palpable progression from being a leisure hobby to a mainstream cultural phenomenon. According to the NPD group, video game sales shattered records in 2020, with the market share currently being worth USD $11.2 billion.

As video games become more of a force to be reckoned with, several industries and personalities have risen along with its prominence. One such industry is the eSports industry. eSports refers to the competitive gaming industry, and it comes complete with events attended by tens of thousands of spectators.

Being a world-class gamer is certainly a noteworthy accomplishment, but by itself, it’s not enough. Like entertainers, professional eSports gamers can benefit from representation by eSports agencies. An eSports agency can make the difference between a generic competitor and a worldwide star.

What Can eSports Agencies Do for Rising Gamer Stars?

#1: Create ...
... a Brand

Talent can be a great asset, but in the commercial world, it’s only going to get you so far. eSports agencies are privy to the significance of creating a brand around talent, making it a breeze to advertise and promote the gamer’s abilities and get them booked. eSports agencies can help a talented gamer capitalize on their abilities, accentuating them to make them relatable, with snappy graphics, logos, and uniforms all creating a distinct identity that screams “I’m a pro, and I’m serious about it!”

#2: Negotiate and Review Contracts

Getting professional aid in navigating the legal processes of the eSports industry is a must. Players, like musicians and actors, can be prone to being caught in terrible contract deals that benefit promoters at their expense, or worse, they can be snared in a contract they want to get out of but don’t have the means to escape.
eSports agencies stop these contingencies before they start. Having a qualified, experienced agent can make the difference between a bad contract and a lucrative one. An eSports agent will explain contract stipulations with clarity, going point-by-point over important clauses and what their implications will be for the pro gamer’s business prospects.

#3: Data Mining and Industry Exposure

You might be a gamer well worth your salt, having beaten opponent after opponent to climb the roster, but as you swim to deeper waters, your competition will be fierce, and without a keen understanding of what you’re about to get into, you can get easily swamped.

One of the specialties of an eSports agency is the ability to gather and crunch analytics on industry trends, payouts, and profiles of prominent gamers. All the stops are pulled for an aspiring pro gamer to readily navigate the professional eSports world with a keen sense of expectations set by dedicated information gathering.

#4: Networking

An eSports agent acts as a liaison between many industry contacts, including promoters, other agents, talent, venue personnel, and advertisers, to name just a few. This networking is essential for a rising gamer star to forge a lasting identity in a rapidly changing industry.

The Bottom Line

All professional talent can benefit from an agent, and even though eSports is still a nascent industry, the rules are still the same: all great talent needs a team, and an eSports agent provides all the tools you need to be a legendary asset to commercial gaming.

Drumroll is a branding agency in Austin, TX providing services like advertising, digital marketing, esports (drumroll/eSports-Agency), lifecycle marketing, voice marketing and much more to all types of industries. To know more, visit www.drumroll.com/about.