Cati -quantitative Study For Niine After Launch Post Ipl

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Name: Niine After Launch Post IPL
Research type: CATI -Quantitative study
Client: AZ Research
This was in continuation with Niine project that we carried out earlier with the same client.

Objective of the Project
To understand what IPL viewers remember about Niine after watching Rajasthan Royals and Royal Challengers Bangalore match on 17th October’2020. What do they recall about the advertising creatives of Niine Brand (including logo, commercials) that they have seen during the match? Also, to recall all the brands that they have seen/recollect during last IPL match between RR and RCB .

Target Audience
Total sample size: 120 completes – 60 from Bangalore and 60 from Jaipur
We need to carry out this study on evening 7 pm onwards post RR-RCB match on 17th October onwards
ONLY FEMALES
Age: 13-55 years
50% WITH 30 YEAR AGE GROUP AND 50%, ABOVE 30 YEAR
Research Methodology
We adopted CATI -Quantitative study methodology for this project.

The Work process
Homelancing Team used the help of the freelance tele-callers based in the locations ...
... as mentioned above. The questionnaire/script was provided to them with the necessary technical guidance.

Homelancing Success Story
The entire survey was completed in record one-day time, covering 120 respondents. Plus, we had to comply with the other criteria given by the client. We provided mobile numbers / email ids of 80% of our respondents for follow up/cross check. Genuine IPL viewers, as required from the study, were interviewed.

Read on https://homelancing.co/cati-quantitative-study-for-niine-after-launch-post-ipl/