China Business Forum In London: Expert Guide To Thrive With Baidu Sem In China

By Author: Keith Skinner
Total Articles: 5
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Being the largest search engine and advertising platform, Baidu has literally dominated the Chinese digital market arena. With a steady market share of 72%, over 660 K websites, and responding over 3 billion search queries every day, for foreign business groups, Baidu is acknowledged as Google in the West. With no presence of Google is in China (banned by the Great Farewell of China policy) being visible on Baidu both in organic search and Baidu SEM (Baidu PPC) should be your priority to boost your corporate image, brand awareness, and genuineness to the Chinese audience.

Akin to Google AdWords, business advertisers in China can enjoy the best placement of their Baidu paid ads with a competitive bidding price according to their quality score and fetch the highest outcome of their search engine marketing in China. To know more about Baidu SEM, having a presence in the China business forum in London can be highly productive for you. Here are some tips to make your SEM endeavor a success in China.

Think About Localization

Localization of your marketing plan doesn’t merely mean to produce a ...
... Chinese website in Baidu. In reality, your entire promotional planning, campaigning as well strategy building ought to be prepared with a view of how your target audience in China prefers to find you on Baidu. Being aimed to penetrate the oceanic Chinese digital market, it’s critical for you to design your business principles in accordance with the behavior, custom, and preferences of buyers in mainland China. Particularly, as you carry on pay-per-clip promotional campaigning in Baidu, designing customized advertisement incorporated with images, videos, and appealing posts; researching most productive keywords and an insight on competitor activities are the key concerns.

Be Well-Planned

Get set considering that you’re likely to face your Chinese competitors who are quite experienced about their market or Chinese customers. Beating them initially is fairly challenging, so let them enjoy their marketing stake or a higher ranking in SERPs. In the meantime, get you well prepared and then strike them professionally and productively.

Get guidance from experts at the China business forum in London about the formalities to be registered with Baidu, get a responsive Chinese website, a consistent landing page, and placing attractive paid advertising in Baidu that can drive the target audience effectively. Choose keywords expertly and bid strategically while keeping an eye on the uprightness of your business promotional practices that eventually help fetch a higher quality score and better ad positioning.

Real-Time Support

It’s noteworthy, that Chinese audiences enjoy sharing their experiences about a product or a business community through various chat boxes, and among them, the most popular is QQ messenger. The internet users in China equally prefer enjoying a real-time chat for getting information on product features, prices, offers, etc. Thus, by integrating real-time support to your valued customers in the marketing campaign, you can have an increased conversion rate by 3 to 4 times higher.

Maintain Your Quality Score

Remember that keywords used for Baidu PPC campaigning are allotted with a quality score. Advertisers with higher quality scores typically appear on the left part of Baidu’s SEM page and naturally get more clicks or higher attention from Baidu visitors. However, advertisers with lower quality scores are displayed on the right side and fetch less traffic.

Listen to the suggestions of brand speakers at the China business forum in London about what you need to do for enjoying a higher quality square that not only lessens your bidding rate but helps get better positioning for advertising.

Demonstrate Your Foreignness

It’s worth noting that the Chinese community has higher confidence and trust in the quality of foreign brands than its locally marketed merchandise. The belief among the Chinese people tends to be a beneficial point for your business promotion. Thereby, exhibit your foreignness in all terms like - by adding it in advertisings, websites, or postings. With this, you can fetch a higher mileage with more customers, increased sales, and greater market access in your search engine marketing endeavor in China.

Plan China is Westwin's insights sharing event which gives business owners in London the insights on China SEM, WeChat, Weibo, e-commerce, programmatic advertising, and more. To know more, visit https://planchina.co.uk/news/.