123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

What Is Ppc? How It Helps Small Businesses?

Profile Picture
By Author: David Barton
Total Articles: 19
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Pay-per-click (PPC) is an Internet advertising model that helps businesses to attract traffic to their website. Unlike organic search engine optimization (SEO), PPC is a paid method. The advertiser has to pay either to the publisher (website owner) or to the search engines, based on the type of advertising model, only when the ad is clicked. Thus, the method creates a win-win situation for both the advertiser and the publisher.

For small businesses
For small and start-up businesses, PPC is an easy alternative to organic SEO. SEO is not only time-consuming, but also expensive compared to PPC. Small businesses are too thin in budget and may not afford to optimize their websites to make it search engine friendly. In case of start-ups, they need immediate results, which is possible only through this campaign.

Thus, PPC strategy helps small businesses appear on the top search engine result pages at low price and within a short span of time. By this, the traffic to the website increases along with the chances of getting potential customers to the business.

How it works?
For your website to make presence ...
... on the top, you should first find the search terms that your target audience use to find your business. These search terms are called “keywords”. In search advertising, owners of websites actually bid for these keywords. Whoever pays more will have their website on the top. As the number of website owners competing for the keywords increases, the cost for the keywords increases.

In contrast, content sites, charge a fixed cost per click instead of using the bidding model. PPC advertisements on these sites are displayed in the form of banners with related content.

How it helps small businesses?
PPC is also capable of fetching the good results without optimizing the website. It is helpful for small businesses in many ways. Some of them are

PPC ads are less expensive when compared to SEO and fetch same results as that of SEO. SEO is an expensive process and small businesses would not afford to allocate fat budget to the website and its optimization. Algorithms used for SEO change often and when they change, the website loses its ranking and might not top in the SERPs. This would cause additional expense for small businesses to optimize the websites again. Small businesses can avoid this all by choosing PPC.

PPC ads can be launched very quickly unlike SEO. It is necessary for small businesses to kick-start its action of setting customers. Organic SEO may take more time to bring the website to the top position. But, PPC works in a very short time span, and thus enables quicker conversions.

Return on investment (ROI)
Tracking and monitoring is easy in pay-per-click campaign and the return on investment can be easily calculated compared to other kinds of Internet advertising techniques.

The purpose of smb-now.com is to provide small and medium businesses with the latest trends, news and events that are going around in the SMB sector worldwide. Smb-now.com website is more focused on giving advice and providing accurate information to business owners through our highly researched articles. We write on various topics on categories such as automobile, business, health, home, news, recreation, shopping, society and technology. For more details, visit http://smb-now.com/.

Total Views: 51Word Count: 531See All articles From Author

Add Comment

Business Articles

1. Stable Isotope Labeling Market Growth By Application, Type, End User - Forecast 2024
Author: Rosy Wills

2. Peripheral Vascular Devices Market : Future Opportunities, Key Players And Industry Growth
Author: Markets and Markets

3. Never The Mother The Mother Of The Bride But They Were Always Her Daughters
Author: Bisli Event Services

4. Self-care For Ifv: Tips To Improve Your Chances Of Fertility
Author: seedsivf

5. Want Relief From The Polluted Atmosphere And Concerned About Health? Marma Ayurveda's Lungs Ayurvedic Medicine Is Now Just A Click Away
Author: KunalTripathi

6. Hoovers Database Service Provider Company In Dubai | Dnb Uae
Author: Fahad Santa

7. Venipuncture Procedure Analysis Market Evolving Opportunities With Innovative Ideas By Key Players |2020-2027
Author: DBMR

8. Wisa Launches Wisa Soundsend Certified Progra
Author: Dealerscope

9. Sphygmomanometer/aneroid Bp Monitor Market Facts, Figures And Analytical Insights During Forecast Period 2019 To 2026
Author: DBMR

10. Hearing Aids Market: Technological Advancements In Hearing Aids
Author: healthcare market

11. Profiling The Audio System Buyer
Author: Dealerscope

12. Tout Savoir Sur Le Procédé De L’injection Plastique
Author: L’injection plastique connaît un grand succès depu

13. Infection Prevention Devices Market Growth At A Cagr Of 6.20% In The Forecast Period Of 2019 To 2026
Author: DBMR

14. Flourescent In Situ Hybridization (fish) Probe Market Share, Industry Trends, Size, Revenue, Demand, Growth Analysis, Top Leaders: Agilent Technologie
Author: DBMR

15. Know The Advantages Of Using Plastic Pallets
Author: Charles Saranealis

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: